17th International Joint Conference: Central and Eastern Europe in the Changing Business Environment

Program 2016

Download Programme (PDF)

May 26, 2016

  • 18:00
    Welcome drink in Academic Club at the University of Economics, Prague (see the map and details below)

Plenary session (video-conference Prague-Bratislava), May 27, 2016
Room: 169 NB

  • 8:30
    Registration
  • 9:00
    Conference opening, introduction by
    prof. Hana Machková,
    president of the University of Economics, Prague,
    and by
    prof. Ferdinand Daňo,
    president of the University of Economics in Bratislava
  • 9:15 – 9:45
    Pavel Sobíšek (Chief economist of UniCredit Bank Czech Republic and Slovakia, a.s.): What are financial markets signalling to the economy?
  • 9:45 – 10:15
    Petra Průšová (Managing Director of Millward Brown for Central Europe responsible for Czech & Slovak Republic, Hungary, Croatia): Central and Eastern Europe Consumer and Marketing Impact.
  • 10:15 – 10:30
    Discussion
  • 10:30 – 11:00
    Coffee break
  • 11:00 – 11:30
    Pavol Minár (Head of Strategy at Istropolitana Ogilvy, Strategic Director at Zaraguza Digital CZ, Ph.D. student at FMK UCM in Trnava): Changes in contemporary advertising as an expression of the recent paradigmatic changes in economy and culture.
  • 11:30 – 12:00
    Summary of the joint part with Bratislava
  • 12:00 – 13:00
    Lunch

Sections in Prague 13:00 – 17:00, May 27, 2016

(Maximum duration of each presentation is 15 min.)

International Trade and International Finance (room 103 RB)

  1. Iveta Černá (University of Economics, Prague, Czech Republic): The UAVs in International Trade – Current State of Play and Regulatory Issues.
  2. Jaroslav Halík (University of Economics, Prague, Czech Republic): Do We Desire Returning To The Old Orders?
  3. Yilmaz Bayar (Uşak University, Turkey): Stock Market Performance and Economic Growth in Turkey: Evidence from Borsa Istanbul.
  4. Mathieu-Claude Chaboud, Cornelia Caseau (Burgundy School of Business, France): Austrian Skills in East Africa: A Story of Knowledge, Expertise and Impact Investing.
  5. Bogna Janik (WSB University in Poznań, Poland): Value-based Investing in Central and Eastern European Countries (CEECs) – Based on the Companies Reflected in Socially Responsible Indices.
  6. Section wrap-up.

International Business and Management (room 104 RB)

  1. Djula Borozan, Mirjana Radman Funaric, Dubravka Pekanov Starcevic (J.J. Strossmayer University of Osijek, Croatia): Social Capital and Household Electricity Consumption in Croatia: A Regional Perspective.
  2. Lidia Danik, Izabela Kowalik, Petr Král (Warsaw School of Economics, Poland, University of Economics, Prague, Czech Republic): The International New Ventures Originating in Poland and Czech Republic, A Comparative Study.
  3. Dagmar Kokavcová (Matej Bel University in Banská Bystrica, Slovakia): Rapid Internationalization – Applying the Born Global Company Model in Slovak Companies.
  4. Fuat Man (Sakarya university, Turkey): The Nature of HRM and the Meaning of Work: Turkish Case of HRM Practitioners.
  5. Robert Rehák (University of Economics in Bratislava, Slovakia): Electromobility in the European Union and in the Slovakia and Its Development Opportunities. 
  6. Section wrap-up.

International Marketing and Consumer Behavior (room 105 RB)

  1. Peter Drábik, Peter Zámečník (University of Economics in Bratislava, Slovakia): Key Aspects of Logistics for Online Store and Multi-channel Distribution.
  2. Edit Terek, Milan Nikolić, Jelena Vukonjanski, Bojana Gligorović, Katarina Zorić (University of Novi Sad, Technical Faculty “Mihajlo Pupin”, Zrenjanin, Serbia): The Impact of Corporate Credibility on Organizational Commitment of Employees and Financial Performances: the Serbian Case.
  3. Paulina Krnáčová (University of Economics in Bratislava, Slovakia): Consumer Awareness of Food Labelling.
  4. Besjon Zenelaj, Vusal Gambarov, Fahrettin Atıl Bilge (Epoka University, Albania): Using Social Media Communication as a Marketing Strategy to Generate Corporate Reputation: A Study in the Telecommunication Industry.
  5. Section wrap-up.

Academic Club at the University of Economics, Prague

The Academic Club is situated on the 3rd floor. Please, use the elevator, which is situated directly behind the entrance into the building.

Indexed in the
Conference Proceedings Citation Index
since 2016

Faculty of International Relations of the University of Economics, Prague

logo_fph

Faculty of Commerce of the University of Economics in Bratislava

 

Corporate partner:

3M_Logo_RGB_5mm