Jorge Vera-Martínez, Ph.D. Jorge Vera-Martínez holds a Ph.D. in Management Sciences, with an honorific mention, from the National University of Mexico (UNAM) and an MBA (Concentration in Marketing) from the Technological Institute of Mexico (ITAM). He also holds a degree in experimental psychology from the National University of Mexico (UNAM). Before his career in academe, […]
Konstantinos G. Kottikas, Ph.D. Dr. Konstantinos G. Kottikas is a Researcher of Marketing at Prague University of Economics and Business at the Department of Marketing. He obtained his Ph.D. on Innovative Marketing Strategies (Market-driven vs. Market-driving) from Athens University of Economics and Business. He specializes in the areas of quantitative and qualitative market research, marketing […]