20th International Joint Conference: Central and Eastern Europe in the Changing Business Environment

Program 2018

Download Programme (PDF)

Welcome evening, 18:00, May 24, 2018 (Thursday)

  • 18:00
    Vila Horský Park
    (address: Prokopa Veľkého 6287/41A; 48°09´35.6´´N 17°05´33.5´´E)

Plenary session, 9:30 – 12:15, May 25, 2018 (Friday)
Room: Meeting room of the Rectorate, Building V2, 3rd floor

  • 9:00 – 9:30
    Registration of Participants
  • 9:30 – 10:00
    Conference Opening
    Ferdinand Daňo (Rector, University of Economics in Bratislava)
    Hana Machková (President, University of Economics, Prague)
  • 10:00 – 10:45
    Miroslav Hošek (President & CEO, AFP advanced food products LLC.):
    Big Data: Good Servant or Wicked Master?
  • 10:45 – 11:30
    Martin Volek (CEO, Volis International and Google Partners Trainer):
    5 Digital Marketing Trends in the Changing Business Environment in 2018.
  • 11:30 – 12:15
    Hendrik Bremer (Member of the Board, zltymelon.sk):
    FinTech Trends, Crowdfunding and the Examples of Zlty Melon P2P Lending.
  • 12:15 – 12:30
    Summary of the Joint Part with Prague
  • 12:30 – 13:30

Sections in Bratislava, 13:30 – 17:00, May 25, 2018 (Friday)

(Maximum duration of each presentation is 15 min.)

International Trade (Room: 1B02, Meeting room of the Faculty of Commerce, Building V1, 1st floor)

  1. Peter Baláž – Michaela Královičová – Juraj Bronček (University of Economics in Bratislava, Slovakia): The One Belt One Road Project – An Instrument to Globalize the World Economy the Chinese Way.
  2. Małgorzata Czermińska – Andrzej Frycz Modrzewski (Cracow University, Poland): Trade Relations Between the European Union and South Africa – Causes and Effects of the Transition from TDCA to EPA.
  3. Zuzana Kittová – Dušan Steinhauser (University of Economics in Bratislava, Slovakia): Culture as a Factor Influencing Creativity.
  4. Pavla Neumannová – Ludmila Štěrbová (University of Economics in Prague, Czech Republic): International Public Procurement Market from the EU Business Perspective.
  5. Agnieszka Pach-Gurgul (Cracow University of Economics, Poland): The Possibilities of Gas and Oil Export to the Visegrad Group Countries in the Context of CETA.
  6. Nikolay Pushkin – Sergey Yurik (Belarusian State University, Minsk, Belarus – Czech University of Life Sciences Prague, Czech Republic): Index Methods for Analysis of Commodity Groups of Foreign Trade.
  7. Marta Ulbrych (Cracow University of Economics, Poland): The Role and Importance of Manufacturing Trade Cooperation of the Visegrad Group Countries.
  8. Tatiana V. Voronina – Natalia N. Yevchenko – Ashkhyen B. Yatsenko (Southern Federal University, Rostov-on-Don, Russia): Positioning of CEE Countries in International Trade and FDI: Differentiation of Post-Crisis Dynamics.
  9. Sergey Yurik – Jaroslav Halík (Czech University of Life Sciences Prague – University of Economics in Prague, Czech Republic): International Trade in Proprietary Technologies in Post-Socialist Countries.
  10. Section wrap-up.

International Finance (Room: 1B02, Meeting room of the Faculty of Commerce, Building V1, 1st floor)

  1. Justyna Berniak-Woźny – Magdalena Wójcik-Jurkiewicz – Robert Sroka (Vistula University, Warsaw – University of Economics in Katowice – Kozminski University, Warsaw, Poland): The Non-Financial Information (NFI) Reporting of Polish Companies Listed on the Warsaw Stock Exchange – WIG INDEX – Prior to the Transposition of the NFI Directive into Polish Law.
  2. Ivica Pervan – Maja Pervan – Goran Raković (University of Split, Croatia): Firm Failure Prediction: Prediction Accuracy Improvements Based on Firm Size Groupings.
  3. Piotr Podsiadło (Cracow University of Economics, Poland): State Aid for Employment and Its Impact on The Economic Growth of The EU Member States – The Case of Central and Eastern Europe.
  4. Andrea Slezáková (University of Economics in Bratislava, Slovakia): Certain Legal Aspects of The Most Important Distinctions Between the Administrative Procedure and The Procedure in Supervisory Matters.
  5. Section wrap-up.

International Marketing and Consumer Behavior (Room: Meeting room of the Rectorate, Building V2, 3rd floor)

  1. Magdalena Grębosz-Krawczyk – Dagna Siuda (Lodz University of Technology, Poland): The Purchase Intention of Nostalgic Brands by Polish Customers.
  2. Michał Halagarda – Grzegorz Suwała – Stanisław Popek (Cracow University of Economics, Poland): Knowledge, Opinions and Behavior of Polish Consumers Towards Traditional Fruit Juice Products.
  3. Renata Hrubá – Nataliya S. Tanklevska (University of Economics in Prague, Czech Republic – Kherson State Agrarian University, Ukraine): Relationship Between the Knowledge Economy and The Education System in The Context of Intercultural Communication.
  4. Miroslav Karlíček – Marek Novinský – Jiří Mařík (University of Economics in Prague, Czech Republic): Market Orientation and Performance in The Context of SMEs: Subjective Measures or Objectivity of Financial Statements?
  5. Paulína Krnáčová – Peter Drábik (University Of Economics In Bratislava, Slovakia): Consumer Awareness About Electromobility.
  6. Andrea Lucarelli – Zuzana Chytková (Lund University, Sweden – University of Economics in Prague, Czech Republic): The Success of Pirate Party Brand: A Performativity Perspective.
  7. Malgorzata Misniakiewicz (Cracow University of Economics, Poland): Consumers’ Expectations and Behavior Towards Confectionery Products. Polish Market Case Study.
  8. Květa Olšanová – Marija Zlatić (University of Economics in Prague, Czech Republic): Development of the Theoretical Framework for Exploration of CSR Awareness, Impact on Purchase Intent and Its Role on The Customer Journey of Luxury Customers.
  9. Milan Oreský (University of Economics in Bratislava, Slovakia): How New Technologies in Manufacturing Affect Rivalry, Industry Structure and Marketing Strategy.
  10. Ewa Pyrzyńska – Michał Halagarda – Władysław Kędzior (Cracow University of Economics, Poland): Traditional and Regional Meat Products – Preferences of Polish Consumers.
  11. Section wrap-up.

International Business and Management (Room: 5D18, Meeting room of the Department of Marketing, Building V1, 5th floor)

  1. Miroslava Čukanová – Paulína Krnáčová (University of Economics in Bratislava, Slovakia): Impact of Cultural Heritage on Tourism.
  2. Michał Jachowicz – Piotr Podsiadło (Jagiellonian University, Cracow – Cracow University of Economics, Poland): Regulation of The Pharmaceutical Services Market in Poland From the Perspective of Market Failure.
  3. Jędrych Elżbieta – Berniak-Woźny Justyna (Vistula University, Warsaw, Poland): Social and Eco-Labelling as A Tool of CSR In the Textile and Clothing Industry – The Case of Poland.
  4. Eva Křenková – Alexej Sato (University of Economics in Prague, Czech Republic): Benchmarking Central European Rail Freight Transport.
  5. Vincent Montenero (Mendel University, Brno, Czech Republic): Joining the Multi-Regional Automotive System: The Creation and Integration of a Network of Suppliers in Russia.
  6. Arkadiusz Mroczek (Cracow University of Economics, Poland):
    Metropolitanization Process in The CEE.
  7. Anna Skórska (University of Economics in Katowice, Poland): The Aging Workforce as The Challenge for Sustainable Development.
  8. Helena Strážovská – Anna Veszprémi Sirotková (University of Economics in Bratislava, Slovakia): The Role and Participation of Slovak Small Entrepreneurs in The Single Market.
  9. Katarzyna Warzecha (University of Economics in Katowice, Poland): Taxonomic Analysis of Changes on Labor Markets in Central and Eastern Europe Countries.
  10. Andrzej Wójcik (University Of Economics In Katowice, Poland): Development of Energy from Renewable Sources and Energy Intensity of The Economies of Central European Countries in The Context of The Europe 2020 Strategy.
  11. Section wrap-up.

Closing ceremony, 17:00, May 25, 2018 (Friday)
Room: Meeting room of the Rectorate, Building V2, 3rd floor


[June 10, 2019]
Registration will be open in September 2019

[June 5, 2019]
Past conferences was updated

[May 24, 2019]
Conference Proceedings 2019′ was published

[May 15, 2019]
Conference Program 2019′ was published

[January 31, 2019]
Proceedings 2018′ were indexed in the Web of Science CPCI database!

[January 23, 2019]
Paper submission is prolonged till February 10, 2019

[December 14, 2018]
Registration is prolonged till January 7, 2019

[December 14, 2018]
Proceedings 2015′ were indexed in the Web of Science CPCI database!

[September 10, 2018]
Registration open

[June 2, 2018]
Registration will be open in September 2018

[June 1, 2018]
Past conferences was updated

Indexed in the
Conference Proceedings Citation Index
in 2015, 2016 and 2018
(submitted for indexing
in 2017 and 2019)

Faculty of International Relations of the University of Economics, Prague


Faculty of Commerce of the University of Economics in Bratislava


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