18th International Joint Conference: Central and Eastern Europe in the Changing Business Environment

Program

Download Programme (PDF)

Welcome evening, 18:00, May 24, 2018 (Thursday)

  • 18:00
    Vila Horský Park
    (address: Prokopa Veľkého 6287/41A; 48°09´35.6´´N 17°05´33.5´´E)

Plenary session, 9:30 – 12:15, May 25, 2018 (Friday)
Room: Meeting room of the Rectorate, Building V2, 3rd floor

  • 9:00 – 9:30
    Registration of Participants
  • 9:30 – 10:00
    Conference Opening
    Ferdinand Daňo (Rector, University of Economics in Bratislava)
    Hana Machková (President, University of Economics, Prague)
  • 10:00 – 10:45
    Miroslav Hošek (President & CEO, AFP advanced food products LLC.):
    Big Data: Good Servant or Wicked Master?
  • 10:45 – 11:30
    Martin Volek (CEO, Volis International and Google Partners Trainer):
    5 Digital Marketing Trends in the Changing Business Environment in 2018
  • 11:30 – 12:15
    Hendrik Bremer (Member of the Board, zltymelon.sk):
    FinTech Trends, Crowfunding and the Examples of Zlty Melon P2P Lending
  • 12:15 – 12:30
    Summary of the Joint Part with Prague
  • 12:30 – 13:30
    Lunch

Sections in Bratislava, 13:30 – 17:00, May 25, 2018 (Friday)

(Maximum duration of each presentation is 15 min.)

International Trade (Room: 1B02, Meeting room of the Faculty of Commerce, Building V1, 1st floor)

The One Belt One Road Project – An Instrument to Globalize the World Economy the Chinese Way
Peter Baláž – Michaela Královičová – Juraj Bronček; University of Economics in Bratislava, Slovakia

Trade Relations Between the European Union and South Africa – Causes and Effects of the Transition from TDCA to EPA
Małgorzata Czermińska Andrzej Frycz Modrzewski; Cracow University, Poland

Culture as a Factor Influencing Creativity
Zuzana Kittová – Dušan Steinhauser; University of Economics in Bratislava, Slovakia

International Public Procurement Market from the EU Business Perspective
Pavla Neumannová – Ludmila Štěrbová; University of Economics in Prague, Czech Republic

The Possibilities of Gas and Oil Export to the Visegrad Group Countries in the Context of CETA
Agnieszka Pach-Gurgul; Cracow University of Economics, Poland

Index Methods for Analysis of Commodity Groups of Foreign Trade
Nikolay Pushkin – Sergey Yurik; Belarusian State University, Minsk, Belarus – Czech University of Life Sciences Prague, Czech Republic

The Role and Importance of Manufacturing Trade Cooperation of the Visegrad Group Countries
Marta Ulbrych; Cracow University of Economics, Poland

Positioning of CEE Countries in International Trade and FDI: Differentiation of Post-Crisis Dynamics
Tatiana V. Voronina – Natalia N. Yevchenko – Ashkhyen B. Yatsenko; Southern Federal University, Rostov-on-Don, Russia

International Trade in Proprietary Technologies in Post-Socialist Countries
Sergey Yurik – Jaroslav Halík; Czech University of Life Sciences Prague – University of Economics in Prague, Czech Republic

 
International Finance (Room: 1B02, Meeting room of the Faculty of Commerce, Building V1, 1st floor)

The Non-Financial Information (NFI) Reporting of Polish Companies Listed on the Warsaw Stock Exchange – WIG INDEX – Prior to the Transposition of the NFI Directive into Polish Law
Justyna Berniak-Woźny – Magdalena Wójcik-Jurkiewicz – Robert Sroka; Vistula University, Warsaw – University of Economics in Katowice – Kozminski University, Warsaw, Poland

Firm Failure Prediction: Prediction Accuracy Improvements Based on Firm Size Groupings
Ivica Pervan – Maja Pervan – Goran Raković; University of Split, Croatia

State Aid for Employment and Its Impact on The Economic Growth of The EU Member States – The Case of Central and Eastern Europe
Piotr Podsiadło; Cracow University of Economics, Poland

Certain Legal Aspects of The Most Important Distinctions Between the Administrative Procedure and The Procedure in Supervisory Matters
Andrea Slezáková; University of Economics in Bratislava, Slovakia

 

International Marketing and Consumer Behavior (Room: Meeting room of the Rectorate, Building V2, 3rd floor)

The Purchase Intention of Nostalgic Brands by Polish Customers
Magdalena Grębosz-Krawczyk – Dagna Siuda; Lodz University of Technology, Poland

Knowledge, Opinions and Behavior of Polish Consumers Towards Traditional Fruit Juice Products
Michał Halagarda – Grzegorz Suwała – Stanisław Popek; Cracow University of Economics, Poland

Relationship Between the Knowledge Economy and The Education System in The Context of Intercultural Communication
Renata Hrubá – Nataliya S. Tanklevska; University of Economics in Prague, Czech Republic – Kherson State Agrarian University, Ukraine

Market Orientation and Performance in The Context of SMEs: Subjective Measures or Objectivity of Financial Statements?
Miroslav Karlíček – Marek Novinský – Jiří Mařík; University of Economics in Prague, Czech Republic

Consumer Awareness About Electromobility
Paulína Krnáčová – Peter Drábik; University Of Economics In Bratislava, Slovakia

The Success of Pirate Party Brand: A Performativity Perspective
Andrea Lucarelli – Zuzana Chytková; Lund University, Sweden – University of Economics in Prague, Czech Republic

Consumers’ Expectations and Behavior Towards Confectionery Products. Polish Market Case Study
Malgorzata Misniakiewicz; Cracow University of Economics, Poland

Development of the Theoretical Framework for Exploration of CSR Awareness, Impact on Purchase Intent and Its Role on The Customer Journey of Luxury Customers
Květa Olšanová – Marija Zlatić; University of Economics in Prague, Czech Republic

How New Technologies in Manufacturing Affect Rivalry, Industry Structure and Marketing Strategy
Milan Oreský; University of Economics in Bratislava, Slovakia

Traditional and Regional Meat Products – Preferences of Polish Consumers
Ewa Pyrzyńska – Michał Halagarda – Władysław Kędzior; Cracow University of Economics, Poland

 

International Business and Management (Room: 5D18, Meeting room of the Department of Marketing, Building V1, 5th floor)

Impact of Cultural Heritage on Tourism
Miroslava Čukanová – Paulína Krnáčová; University of Economics in Bratislava, Slovakia

Regulation of The Pharmaceutical Services Market in Poland From the Perspective of Market Failure
Michał Jachowicz – Piotr Podsiadło; Jagiellonian University, Cracow – Cracow University of Economics, Poland

Social and Eco-Labelling as A Tool of CSR In the Textile and Clothing Industry – The Case of Poland
Jędrych Elżbieta – Berniak-Woźny Justyna; Vistula University, Warsaw, Poland

Benchmarking Central European Rail Freight Transport
Eva Křenková – Alexej Sato; University of Economics in Prague, Czech Republic

Joining the Multi-Regional Automotive System: The Creation and Integration of a Network of Suppliers in Russia
Vincent Montenero; Mendel University, Brno, Czech Republic

Metropolitanization Process in The CEE
Arkadiusz Mroczek; Cracow University of Economics, Poland

The Aging Workforce as The Challenge for Sustainable Development
Anna Skórska; University of Economics in Katowice, Poland

The Role and Participation of Slovak Small Entrepreneurs in The Single Market
Helena Strážovská – Anna Veszprémi Sirotková; University of Economics in Bratislava, Slovakia

Taxonomic Analysis of Changes on Labor Markets in Central and Eastern Europe Countries
Katarzyna Warzecha; University of Economics in Katowice, Poland

Development of Energy from Renewable Sources and Energy Intensity of The Economies of Central European Countries in The Context of The Europe 2020 Strategy
Andrzej Wójcik; University Of Economics In Katowice, Poland

 

Closing ceremony, 17:00, May 25, 2018 (Friday)
Room: Meeting room of the Rectorate, Building V2, 3rd floor

Indexed in the
Conference Proceedings Citation Index
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Faculty of International Relations of the University of Economics, Prague

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Faculty of Commerce of the University of Economics in Bratislava

 

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