25th International Joint Conference: Central and Eastern Europe in the Changing Business Environment

Conference Proceedings 2024

23-24 May 2024, Bratislava

• Proceedings 2024 PDF

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Table of Contents

Quantitative Analysis of Competencies from Glassdoor Job Descriptions: Digital Marketing Versus Traditional Marketing Positions

SERHIY BOBRYTSKYY– VÁCLAV STŘÍTESKÝ

Pages 1-17

Applicability of the Net Promoter Score in the Energy Sector

MATĚJ BRANDEJS – JUAN C. CORREA – MIROSLAV KARLÍČEK

Pages 18-28

Austrian Beer Makers and Slow Brewing: A Global Movement Fostering Local Commitment?

CORNELIA CASEAU

Pages 29-41

The EU-US Trade Relations Changes During the COVID-19

KRISTÍNA DRIENIKOVÁ – ĽUBICA ZUBAĽOVÁ – MILAN HORVÁTH

Pages 42-50

The Overview of ESG Doctrine application in Business Management in Europe and Asia

ROBERT DYGAS

Pages 51-65

Cross-Border Acquisition of a Slovak Start-up by an American Company: Who Benefits More?

SONIA FERENCIKOVA – DAGMAR GRACHOVA

Pages 66-75

Reporting of Non-Financial Information in the V4 Countries

JANA GLÁSEROVÁ – MILENA OTAVOVÁ – SOŇA BIELIKOVÁ –KLÁRA KLÍČNÍKOVÁ

Pages 76-88

The Influence of Emotional Marketing and Corporate Social Responsibility on Consumer Behaviour: A Big Data Perspective. A systematic review.

TETIANA GOROKHOVA – VALERII POHORELOV

Pages 89-102

Impact of Covid-19 on Employment in Tourism in Slovakia: Current Situation and Development Perspective

MÁRIA HALENÁROVÁ – ADRIÁN ČAKANIŠIN

Pages 103-115

Role of Psychological Safety in Organisational Behaviour – Literature Review

VÁCLAVA KLOUDOVÁ JIŘIČKOVÁ – ZUZANA KŘEČKOVÁ KROUPOVÁ

Pages 116-131

Exploring the Impact: Influence of Social Media Application Indicators on Consumer Behavior

MARTIN KUCHTA – SIMONA BALAŠČÁKOVÁ – LUKÁŠ PIATRA – PETER DRÁBIK

Pages 132-144

Current Global ESG Investment Products and Their Performance Implications

MONIKA MATUŠOVIČOVÁ – SANDRA MATUŠOVIČOVÁ

Pages 145-157

Leadership in Intercultural Teams

KAMILA MATYSOVÁ

Pages 158-166

The Impact of Fiscal Policy on Economic Growth in EU Member States – Perspective of State Aid Granted in the Pre-Pandemic Period

PIOTR PODSIADLO

Pages 167-183

How Do You See the Environment, Young Czech Consumer and Employee?

RADEK TAHAL – ROBERT ZÁMEČNÍK

Pages 184-194

HRM Global Mobility Practice: Remuneration of Posted Workers as a Part of Relocation Process

DANIELA ZACHOVÁ – ZUZANA KŘEČKOVÁ KROUPOVÁ

Pages 195-209