21st International Joint Conference: Central and Eastern Europe in the Changing Business Environment

20 – 21 May 2021, Praha

Call for Papers

The 21st international conference is jointly organized by the Faculty of International Relations and the Faculty of Business Administration, Prague University of Economics and Business, and the Faculty of Commerce, University of Economics in Bratislava. The main focus of the conference is the region of Central and Eastern Europe and its position in the global economy, since this region is playing an increasingly important role within the economic development of the whole European continent.

Five sessions will be held within the conference: International Trade, Global Value Chains, International Finance, International Business and Management, and International Marketing and Consumer Behavior.

The conference topics include, but are not limited to:

  • Global Trade,
  • Global Value Chains and CEE Region,
  • International Finance,
  • Corporate Social Responsibility in the International Business,
  • Sustainable Economic Development from Global Perspective,
  • Changes in the International Marketing, Management and Business Strategies,
  • Challenges in the International Tourism,
  • Consumer Behavior.

Abstracts in English are to be submitted electronically on the registration page by January 17, 2021 and their length is limited to 1000 symbols.

Full papers in English (after the approval of submitted abstract) are to be submitted following the paper template by February 19, 2021 February 15, 2021 at the latest. The length of each paper must not exceed either 10 pages in case of one or two authors, or 15 pages in case of more than two authors (including figures and references). Each paper has to involve a chapter constituting an original empirical or analytical development that contributes to the current theoretical state of the art. Case studies are acceptable as well. Each participant can be the first author of only one paper.

The review process of each paper is double-blind, based on two reviews. Reviews will be sent to authors by March 14, 2021.

Conference proceedings will be sent for evaluation to Web of Science (CPCI database) and Scopus. The conference proceedings of 2015, 2016 and 2018 are indexed in the CPCI, and the ones of 2017 and 2019 are under review process. The most recent papers were submitted for indexation and are available here: 2020. The authors can decide about the publication of the full paper in conference proceedings or an abstract in the book of abstracts. Papers published as abstracts can be sent for publication to scientific journals. The organizers’ reviewed journals are CEBR, Economic Review, or Studia commercialia Bratislavensia.

Program

Due to the current global situation related to the coronavirus spread, the 21st annual conference will be held online. We hope that the online form will give everyone the possibility to participate in this event. The participants will receive an invitation from the MS Teams. This invitation will be sent to all co-authors.

Thursday 20th May 2021

PhD Students Workshop – The Global Value Chains and CEE region
9:00 – 14:30

Paweł Folfas​​, prof SGH Warsaw School of Economics

The workshop will be focusing on sharing the knowledge of existing datasets and showing how to use the data to practice analytical skills. In case of a persisting pandemic, the workshop will be held online. For more information concerning the workshop, please see HERE or contact Eva Křenková. With the support of the Visegrad Fund, the workshop is free of charge for Ph.D. students. Please register via the project website HERE.

8.45 – 9.00    Registration of Participants
9.00 – 14.30  Workshop

 

Friday 21st May

8:45 – 9:00 Registration

Plenary session
9:00 – 12:00

Opening Plenary

Hana Machková (Rector of the Prague University of Economics and Business)
Peter Drábik (Dean, Faculty of Commerce, University of Economics in Bratislava)
Josef Taušer (Dean, Faculty of International Relations, Prague University of Economics and Business)

9.15 – 9.50

Pavol Štuller (CEO at Javys a.s.)

9.50 – 10.25

Iztok Seljak (President, Management Board at Hidria)

10.25 – 11.00

Ivan Láska (Manager of National project Forecasting Labour Market Needs in Slovakia at Trexima Bratislava)

11.00 – 11.35

René Skuček (EMEA Marketing Manager, Insights & Analytics at 3M Česko)

11.35 – 12.00

Jana Vlčková (Professor at Prague University of Economics and Business)

Summary of the plenary session

12:00 – 13:00 Lunch break and networking

Parallel Sessions
13:00 – 16:00

International Trade

Elena Kašťáková & Anabela Luptáková – Slovakia’s foreign trade with the countries of the integration core of the Eurasian Economic Union

Tomáš Evan & Ilya Bolotov – Can investment incentives potentially cause unemployment? An empirical analysis of the relationship between FDI and employment based on the OLI framework

Viera Ružeková & Ján Hrinko – The Impact of Economic Diplomacy on the Fulfilment of the Slovak Pro-export Policy Goals

Zuzana Kvítková & Zdenka Petrů – Domestic Tourism as a Factor of Survival and Recovery of Tourism in the V4 Countries (a comparative study)

Marek Minárik,  Stanislav Zábojník, & Janka Pásztorová – Sources of Value Added in V4 automotive GVCs: The Case of Transport and Storage Services and Firm Level Technology

International Marketing and Consumer Behavior

Andrea Escobar Rios & Marija Zlatić – Identifying new components of post COVID-19 luxury brand equity

Enikő Korcsmáros & Bence Csinger – Examination of the Corporate Role of Social Media – Slovak Case Study

Dominika Vernerová – The impact of the pandemic on consumer shopping behavior in Slovakia

Janka Kopaničová, Dagmar Klepochová, & Zuzana Francová – Use of Netnography in Contemporary Marketing Research

Renáta Ševčíková & Ľubica Knošková – Sustainable Design in the Furniture Industry

Alena Filipová, Veronika Mokrejšová, & Jiří Zeman – Changes in the retail market structure through the prism of consumer behaviour

Vladimir Zhechev, Radka Nacheva, & David Říha – Corporate Social Responsibility Perspectives in European Higher Education

International Finance

Soňa Ferenčíková & Daniel Krajčík – Can the West learn from the East: Yes-No? ZU-NO! Case study on reverse knowledge transfer

Jan-Hendrik Meier, Tetiana Paientko, & Kristina Reschke – Takeover law regulations and their influence on the takeover premium – An empirical study of the OECD Member States

Andrea Slezáková & Peter Jedinák – Cross-border Financial Intermediation in the European Union, Slovakia and Czech Republic

International Business and Management

Anna Para – The role of managerial competencies in foreign direct investments

Eva Křenková & Květa Olšanová – Industry 4.0 and preparedness of the workforce: A bibliometric analysis

Jakub Kóňa – The price of shared accommodation in Bratislava and its dependence on the number of visitors to Bratislava

Mark Rattila, Sandeep Dey, Harry Jay Cavite, Therese Ratilla, & Miroslava Chovancová – Sustainability and Economic Attributes of Peer-To-Peer Accommodation: A Cross Country Perception of Asian Tourists

Anna Veszprémi Sirotková & Veronika Nekolová – Creativity and 21st Century Soft Skills Development Opportunities in Education of Top Management in International Environment

Contact

Chairman of the International Conference Board

Petr KRÁL
Head of the Department of International Business
Prague University of Economics and Business
petr.kral@vse.cz
tel.: +420 224 095 231

Organizational committee

In the case of any problems, information or questions concerning the conference please feel free to contact the organizational committee:

Eva KŘENKOVÁ
Department of International Business
Prague University of Economics and Business
eva.krenkova@vse.cz

Iveta ČERNÁ
Department of International Business
Prague University of Economics and Business
cernai@vse.cz

Scientific committee

  • Hana MACHKOVÁ, President, Prague University of Economics and Business
  • Ferdinand DAŇO, Rector, University of Economics in Bratislava
  • Josef TAUŠER, Dean, Faculty of International Relations, Prague University of Economics and Business
  • Peter DRÁBIK, Dean, Faculty of Commerce, University of Economics in Bratislava
  • Radek ČAJKA, Vice-Dean for International Relations, Faculty of International Relations, Prague University of Economics and Business
  • Miroslav KARLÍČEK, Vice-Dean for Corporate Relations and Public Relations, Faculty of Business Administration, Prague University of Economics and Business
  • Róbert REHÁK, Vice-Dean for Research, Ph.D. Study and International Projects, Faculty of Commerce, University of Economics in Bratislava
  • Stanislav ZÁBOJNÍK, Head of the Department of International Trade, Faculty of Commerce, University of Economics in Bratislava
  • Eva HANULÁKOVÁ, Head of the Department of Marketing, Faculty of Commerce, University of Economics in Bratislava
  • Zuzana KITTOVÁ, Department of International Trade, Faculty of Commerce, University of Economics in Bratislava
  • Paula PUŠKÁROVÁ, Department of International Trade, Faculty of Commerce, University of Economics in Bratislava
  • Tomáš VÝROST, Institute of Trade and Suistanable Business, Faculty of Commerce, University of Economics in Bratislava
  • Eduard BAUMÖHL, Institute of Trade and Suistanable Business, Faculty of Commerce, University of Economics in Bratislava
  • Ludmila ŠTERBOVÁ, Department of International Business, Faculty of International Relations, Prague University of Economics and Business
  • Alexej SATO, Department of International Business, Faculty of International Relations, Prague University of Economics and Business
  • Efthymia KOTTIKA, Department of Marketing, Faculty of Business Administration, Prague University of Economics and Business
  • David ŘÍHA, Department of Marketing, Faculty of Business Administration, Prague University of Economics and Business

Program committee

  • Petr KRÁL, Department of International Business, Prague University of Economics and Business
  • Eva KŘENKOVÁ, Department of International Business, Prague University of Economics and Business
  • Iveta ČERNÁ, Department of International Business, Prague University of Economics and Business
  • Radek ČAJKA, Department of International Business, Prague University of Economics and Business
  • Miroslava ČUKANOVÁ, Department of Services and Tourism, University of Economics in Bratislava
  • Paulína KRNÁČOVÁ, Department of Commodity Science and Product Quality, University of Economics in Bratislava

Sessions Chairs

  • International Trade: Ludmila Štěrbová
  • International Finance: Josef Taušer
  • International Business and Management: Alexej Sato
  • International Marketing and Consumer Behavior: Petr Král
  • Global Value Chains: Stanislav Zábojník

Proceedings

2020′ Conference Proceedings will be submitted to Web of Science and Scopus for indexation in the CPCI database and in the Scopus database.

For Authors

Conference fee

The conference fee is € 150,- (the fee includes the organization of the conference, presentation of the paper, publication of proceedings, and participation of all co-authors in the online event). Payment is accepted solely by bank transfer. Confirmation of payment, an invoice, will be issued within 14 days after the payment is received, of which a scanned copy will be sent to the email of the leading author, and the original will be available on the day of the conference.

Payment instructions:

Prague University of Economics and Business

Bank: Česká spořitelna, a.s.

IBAN: CZ2208000000000001829152
BIC: GIBACZPX

Payment title: 211015 ‐ name of the participant ‐ Conference fee

Please, indicate the required payment title in your bank order, its absence may complicate identification of your payment 

Venue

Prague is believed to be the “heart of Europe”, the “mother of cities”. Over the centuries, it has been referred to as the City of a Hundred Spires, Golden Prague and Magic Prague. Its architectural and spiritual richness and mystical attraction attract visitors from the whole world. You can find more about the city by downloading the official CzechTourism Guide and the detailed map of Prague.

Hotel booking

There are several hotels in the neighborhood of the University of Economics, Prague (VŠE), namely

There are many hotels in the city center, from which the university is accessible by walk (15–20 minutes) or by tram 5, 9, 26, as well as by subway (to Hlavní nádraží, line C – the red line), then by tram 9 (to Husinecká).

Transportation from the Prague Václav Havel Airport by public transport
Take bus No. 100 to the subway station Zličín, change to line B (the yellow line) to Florenc and take bus No. 135 to Nám. Winstona Churchilla.

Transportation from the Prague Main Rail Station (Hlavní nádraží) by public transport
Take tram (No. 9, 5, 15 or 26) to Husinecká.

Transportation from the Bus Station Florenc (Autobusové nádraží Florenc) by public transport
Take bus No. 135 to Náměstí Winstona Churchilla.

For more information on Prague’s public transport, please follow this link: http://www.dpp.cz/en/

 

Prague University of Economics and Business (VŠE)

http://www.vse.cz/english/

The Prague University of Economics and Business (VŠE) with its 14,000 students and a 67-year-old-history is the biggest public university of economics in the Czech Republic. The university is highly appraised both in the Czech Republic and abroad, is ranked by the Financial Times annually and has already been appraised for several years by the Eduniversal Ranking project as one of the best “business schools” in Central and Eastern Europe. VŠE is certified with the “ECTS label” and “DS Label” by the European Commission thanks to implementation of the ECTS credit system. The university currently cooperates with more than 250 partner universities on four different continents and with key players from the private sector in the Czech Republic. VŠE participates in several international networks, such as CEMS and PIM, and is a member of PRME initiative. Many significant Czech and foreign economists have obtained the university’s honoris causa title; these include, for instance, Nobel Prize winners Prof. Robert A. Mundell, Prof. Milton Friedman, or Prof. Gary S. Becker. Two Presidents of the Czech Republic, several prime ministers and many prominent Czech economists are alumni of the Prague University of Economics and Business.

Faculty of International Relations (FIR)

http://fir.vse.cz

The Faculty of International Relations (FIR) is one of the largest faculties at the Prague University of Economics and Business. There are two main directions in both teaching and research: International Business and International Politics and Diplomacy. Other programs, focusing on Business and Law, International Politics and Diplomacy or Tourism also play an inevitable role. The key distinctive feature of FIR is high level of internationalization at all stages with strong emphasis on language knowledge of students.  FIR is the first faculty in the Czech Republic that has achieved accreditation of a study program by EFMD. Two master programs in International Business have been awarded with the EFMD Accredited label for the period of 5 years.

Faculty of Business Adminsitration (FBA)

http://fba.vse.cz/

The Faculty of Business Administration of the Prague University of Economics and Business is among the most respected schools in the Central and Eastern Europe in the field of management. There are approximately 3,000 full-time students at the FBA. The School has the prestigious international EQUIS accreditation and its programmes are regularly placed in the Financial Times global business school rankings. Also the FBA´s MBA program is regularly placed as one of the top MBA programmes in Eastern Europe in the Eduniversal Best Masters & MBA’s ranking. FBA’s educational and research activities are intensively linked to the business sector based on partnership with over 100 companies, including BD Advisory, Unilever, PPL, APOGEO, Nestlé, Hilti, Plzeňský Prazdroj, Škoda Auto, Albert, Aspironix, Coca-Cola HBC, FINEP, Henkel, Hopi, L’Oréal, Procter & Gamble, Red Bull GmbH, and others.

University of Economics in Bratislava (UEBA)

http://euba.sk/?lang=en

The University of Economics in Bratislava (UEBA) is nowadays considered one of the most important educational and scientific-research institutions in the Slovak Republic. The UEBA is a public Higher Education Institution focusing on Economics, Business, and Management. It provides higher education in Bachelor’s, Master’s and Doctoral programs for full-time and part-time students. On the basis of the comprehensive accreditation of Higher Education Institutions in the Slovak Republic, which took place in the years 2008-2009 in compliance with the Act on Higher Education, the UEBA was included in the highest category of HEIs in the Slovak Republic, among “Higher Education Institutions of University Type”. The University is located in Bratislava, the capital and largest city of the Slovak Republic.

Faculty of Commerce (FC)

http://www.obchodnafakulta.sk/english

The Faculty of Commerce of the University of Economics in Bratislava provides education in trade-related scientific disciplines. With regard to its external environment the FC is a flexibly linked, complex institution with study programs resulting from international comparison; high-quality professional background and staff; own publications, professional translations, practical case studies and infrastructure; with reputation in the business community as well as prestige in international relations in compliance with criteria adopted by the Accreditation Board of the Government of the Slovak Republic. The mission of the FC in line with its Statute is to provide high-quality education in business and economics and to train highly-qualified professionals in the field of marketing, trade, tourism, hospitality industry, services, business law, commercial entrepreneurship, product quality management as well as international business activities able to establish themselves and succeed on the labour market in the region and in the European and international environment.