Dear colleagues and participants,
We sincerely thank you for attending the Central and Eastern Europe in the Changing Business Environment 24th International Joint Conference in Bratislava, the Czech Republic, 23 – 24 May 2024.
We would like to express our gratefulness to each of you who participated. Your presence helped to make this event a great success.
To view all proceedings and abstracts, click on the links below.
24th joint international conference is jointly organized by the Faculty of International Relations & the Faculty of Business Administration, Prague University of Economics and Business, and the Faculty of Commerce, University of Economics in Bratislava. The main focus of the conference is the region of Central and Eastern Europe and its position in the global economy, since this region is playing an increasingly important role within the economic development of the whole European continent.
Five sessions will be held within the conference: International Trade, International Business & Management, International Finance, International Marketing & Consumer Behavior, and International Tourism.
The conference topics include, but are not limited to:
Abstracts in English are to be submitted electronically through the online registration form by 14 January 2024 26 January 2024 (deadline prolonged) and their length is limited to 1000 symbols.
Full papers in English (after the approval of submitted abstract) are to be submitted following the paper template through the online paper submission by 11 February 2024 23 February 2024 (deadline prolonged) at the latest. The length of each paper must not exceed 15 pages (including references). Each paper has to involve a chapter constituting an original empirical or analytical development that contributes to the current theoretical state of the art. Case studies are acceptable as well. Each participant can be the first author of only one paper.
The review process of each paper is double-blind, based on two reviews. Results of reviews will be sent to authors after 25 March 2024.
The conference will be hosted by the Faculty of Commerce, University of Economics in Bratislava. The entire program of the conference will be transmitted online to enable active participation to all participants, even to those who might be, for some reason, not able to travel.
Conference proceedings will be sent for evaluation to Web of Science (CPCI database) and Scopus. The conference proceedings of 2015, 2016 and 2018 are indexed in the CPCI, and the ones of 2017, 2019, 2020, 2021, 2022, and 2023 are under review process. Authors can decide to publish full paper in the conference proceedings or abstract in the book of abstracts. Papers published as abstracts can be sent for publishing to scientific journals. The organizers’ reviewed journals are CEBR, Economic Review, and Studia commercialia Bratislavensia.
Call for papers can be downloaded HERE.
Authors register for the conference in the registration system. At the same time, abstract of the paper is to be submitted. After registration and abstract submitting, authors will be informed about abstract acceptance by e-mail.
The conference’s main objectives are identifying and analyzing ways and strategies whereby internationally operating businesses can maintain and raise their competitiveness. The conference also concerns sustainability and socially responsible strategies. The conference focuses on the whole Central and Eastern European region. For the last 23 years, it has constituted a valuable platform linking together excellent researchers and business representatives. It creates the opportunity to present recent research and to discuss the future and developments in the changing business environment in the CEE region.
| Interesting kee-note speakers | Hybrid conference | Open Access |
|---|---|---|
| Each year, interesting key-note speakers are invited to discuss current development in international business and questions that resonate in the business community. | The conference can be attended in person or online. Researchers are invited to attend the conference in person. In case this is not possible, they are welcome to follow the program and join the discussions online. | All documents are free to be read and downloaded. Conference papers published since 2015 are all available on the conference website. |
| Double blind review | Cooperation with university journals | Flexibility and individual approach |
| The review process of each paper is double-blind, based on two reviews. | Accepted papers will be consulted by the university journals CEBR and Studia commercialia Bratislavensia, and authors of selected papers will be offered the possibility to submit the extended paper for review in those journals. Selected papers upon the author´s decision will not be published as full text in the conference proceedings. | Authors can decide whether to publish a full paper in Conference proceedings or an abstract in the Book of abstracts. Papers published in conference proceedings will receive a DOI (Digital Object Identifier) for easy identification. |
18:00 – 20:00 Welcome evening
Vila Horský Park (address: Prokopa Veľkého 41, Bratislava)
9:00 – 9:30 Registration
Meeting room of the rectorate (3rd floor)
9:30 – 11:30 Plenary Session
9:30 – 9:45 Conference Opening Ceremony
9:45 – 11:30 Keynote speeches
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11:30 – 12:30 Lunch break and networking
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12:30 – 15:00 Conference Sessions
International Trade, Business and Management
(meeting room 3D18)
Chairman: Henrich Juhás
Emese Dobos
Determinants of Reshoring Decisions: End of the Low Labor Cost Era?
Robert Dygas
The Overview of ESG Doctrine Application in Business Management in Europe and Asia
Sonia Ferenčíková – Dagmar Grachová
Cross-Border Acquisition of a Slovak Start-Up by an American Company: Who Benefits More?
Václava Kloudová Jiřičková – Zuzana Křečková Kroupová
Role of Psychological Safety in Organizational Behaviour: Literature Review
Kamila Matysová
Leadership in Intercultural Teams
Mark Mishcheniuk
Geopolitical Resilience in International Business: Case of Czech MNCs
Piotr Podsiadło
The Impact of Fiscal Policy on Economic Growth in EU Member States – Perspective of State Aid Granted in the Pre-Pandemic Period
Gábor Túry
Environmental Sustainability in Automotive Upstream Activities – Corporate Strategies and Reality in the European EV Supply Chain
Daniela Zachová – Zuzana Křečková Kroupová
HRM Global Mobility Practice: Remuneration of Posted Workers as a Part of Relocation Process
International Marketing & Consumer Behavior
(meeting room of the rectorate, 3rd floor)
Chairman: Miroslav Karlíček
Herman Mahendra Abeykoon
Navigating Collaborative Marketing Dynamics in Tea Tourism: A Systematic Literature Review
Serhiy Bobrytskyy – Václav Stříteský
Quantitative Analysis of Competencies from Glassdoor Job Descriptions: Digital Marketing versus Traditional Marketing Positions
Cornelia Caseau
Austrian Beer Makers and Slow Brewing: A Global Movement Fostering Local Commitment?
Miroslava Čukanová – Vanesa Pospíšilová – Paulína Krnáčová
Culture and Cultural Heritage as a Determinant of Tourism Demand
Tetiana Gorokhova – Valerii Pohorelov
The Influence of Emotional Marketing and Corporate Social Responsibility on Consumer Behaviour: A Big Data Perspective. A systematic review
Matěj Brandejs – Juan C. Correa – Miroslav Karlíček
Applicability of the Net Promoter Score in the Energy Sector
Jana Kovářová – Zuzana Chytková
Lattes, Burgers, Beaches and Mountains: Social Media and Images of Travel as Evolving Status Symbol
Martin Kuchta – Simona Balaščáková – Lukáš Piatra – Peter Drábik
Exploring the Impact: Influence of Social Media Application Indicators on Consumer Behavior
Marek Petrovič
Digital Environment in Slovakia and Czech Republic: Comparative Study
Radek Tahal – Robert Zámečník
How Do You See the Environment, Young Czech Consumer and Employee?
Barbora Vaculová – Jana Kovářová
Sustainability and Ethnocentricity in the Lives of Millennial Consumers
Paulína KRNÁČOVÁ
Vice Dean for International Relations
Faculty of Commerce, University of Economics in Bratislava
paulina.krnacova@euba.sk
In the case of any problems, information or questions concerning the conference please feel free to contact the organizational committee at the e-mail address: ceeconference@euba.sk
Miroslava ČUKANOVÁ
Department of Tourism
Faculty of Commerce, University of Economics in Bratislava
miroslava.cukanova@euba.sk
Pavol LIPTÁK
Department of Marketing
Faculty of Commerce, University of Economics in Bratislava
pavol.liptak@euba.sk
Andrea ESCOBAR RIOS
Department of International Business
Faculty of International Relations, Prague University of Economics and Business
andrea.rios@vse.cz
Jitka VOLFOVÁ
Department of International Business
Faculty of International Relations, Prague University of Economics and Business
jitka.odehnalova@vse.cz
Herman Mahendra ABEYKOON
Department of Marketing
Faculty of Business Administration, Prague University of Economics and Business
herman.abeykoon@vse.cz
2022′ Conference Proceedings were submitted to Web of Science for indexation in the CPCI database.
The conference fee is 150,- €. The conference fee includes the organization of the conference, review process costs, participation of one author at the conference and participation of all co-authors in the online event. The conference fee for co-authors participating in the conference in person is 50,- €. Payment is accepted solely by bank transfer. Confirmation of payment, an invoice, will be issued (based on invoice details specified in the registration form) within 14 days after the payment is credited to the bank account. In the case you need invoice before conference, please, indicate it in the registration form. The printed invoice will be available on the day of the conference.
Deadline for conference fee payment: 11 February 2024 23 February 2024
Conference fee payment is not refundable after receiving review process results.
Payment instructions:
| SEPA payments | |
| Account name: | Ekonomická univerzita v Bratislave |
| Bank: | Štátna pokladnica, Radlinského 32, 810 05 Bratislava |
| IBAN: | SK47 8180 0000 0070 0008 0671 |
| SWIFT (BIC): | SPSRSKBA |
| Variable code | 10202024 |
| Payment purpose: | name and last name of participant |
| International non-SEPA payments | |
| Beneficiary bank: | Štátna pokladnica, Radlinského 32, 810 05 Bratislava SWIFT: SPSRSKBA |
| Intermediary bank: | Všeobecná úverová banka, a. s., Mlynské Nivy 1, 829 90 Bratislava |
| IBAN | SK47 8180 0000 0070 0008 0671 |
| SWIFT | SUBASKBX |
| Variable code: | 10202024 |
| Payment purpose: | name and last name of participant |
University of Economics in Bratislava
Address: University of Economics in Bratislava
Dolnozemská cesta 1
852 35 Bratislava
Slovak Republic
Bus connection
Bus stop “Ekonomická univerzita” is located directly in front of the university (bus No. 68, 88, 98, 184)
We recommend to use Bolt and/or Uber app instead of regular taxi services.
Transportation from the Bratislava Airport (Airport M. R. Štefánik)
Take bus No. 61 (direction to Hlavná stanica), get off at the bus stop Bajkalská and change the bus to bus No. 98 (direction to Jasovská) to bus stop Ekonomická univerzita.
Transportation from the Bratislava Main Railway Station (Hlavná stanica)
Take trolley bus No. 40 (direction to Nové SND), get off at the bus stop Autobusová stanica and change the trolley bus to bus No. 88 (direction to Most SNP) to bus stop Ekonomická univerzita.
Transportation from Bratislava Central Bus Station
Take bus No. 88 from bus stop Autobusová stanica (direction to Most SNP) to bus stop Ekonomická univerzita.
For more information on Bratislava’s public transportation, please follow this link: https://imhd.sk/ba/public-transport
City center
From the University of Economics in Bratislava the city center is accessible by bus No. 84 or 184 (from Ekonomická univerzita to Zochova – 10 minutes) or the nearest shopping centre Eurovea by the Danube river by bus 88 (from Ekonomická univerzita to Panorama City).
Hotel booking
There are several hotels easily accesible by public transportation:
We suggest booking rooms via www.booking.com.
Source: Travel to Slovakia Good Idea
The Capital of the Slovak Republic Bratislava, also referred to as the Beauty on the Danube can not only boast interesting history but it also is the centre of the most dynamically developing region of central Europe at present.
Bratislava (population 425,500), situated in the south-west of Slovakia stretches on both banks of the Danube and in the foothills of the Little Carpathian Mts. Thanks to this favourable position it was always a commercial centre. Today the historic places witnesses to the rapid development of the young Slovak Republic. In spite of its exciting history, Bratislava is one of the youngest Capitals of the world and its population is also very young. The modern metropolis is opened to Europe and to the world as proved by the increasing number of foreign visitors of most diverse countries. Palaces, modern shopping and trade centres, admirable arts of the Slovak cooks and brewers, friendly people and various international cultural or sport events, exhibitions, and business opportunities are the reasons why it is worth of visit.
Monuments
One of the city dominants which can be seen from far distance is The Castle of Bratislava. The most attractive part of Bratislava is the Old Town where the most historical sights as well as cultural institutions are concentrated. Its tiny lanes offer an ideal atmosphere for romantic walks to those who love to follow signs of history in the middle of modern world.
The significant structures in the historic centre of the city are all parts of the Monument Town Reserve.
Source: SACR
You can find more about the city by visiting the webpage Travel to Slovakia Good Idea or Capital City of Slovakia – Bratislava.
How to get to Bratislava
Getting to Bratislava from Vienna International Airport
From Vienna International Airport (Schwechat) you can take Slovak Lines, Flixbus and/or RegioJet bus. You can by tickets directly in the bus (from driver). Buses leave every 20 – 30 minutes during day (less often in the evening/by the midnight). If you stay in Bratislava centre, buy tickets to Bratislava Novy Most / Most SNP (it´s the second bus stop after entering Slovakia). Bus stop is located under the bridge with the UFO restaurant on the top.
Getting to Bratislava by airplane
Bratislava is served by two international airports: The M. R. Štefánik Airport, which is located 9 km from the city centre and Vienna International Airport (VIA), which is just 45 minutes away from Bratislava by bus or car. Both of these airports offer direct bus transportation to and from the city centre. The M. R. Štefánik Aiport can be also reached by bus No. 61, which departs at the main railway station or by bus No. 96.
Getting to Bratislava by train
Bratislava’s main railway station (Bratislava hlavná stanica) is about a 10-minute ride from the city centre. The average journey time between Vienna’s main railway station and Bratislava’s main railway station is 1 hour and 24 minutes while the fastest journey time is 1 hour and 6 minutes. On an average weekday, there are 18 trains per day coming from Vienna to Bratislava. The journey time may be longer on weekends and holidays. Trains that depart in the early morning hours or the very late evening may have sleeper services. Alternatively, some popular routes may run throughout the night at a reduced frequency. There may also be fewer services on weekends and holidays.
Getting to Bratislava by boat
If you stay in Vienna before your arrival to Bratislava, you can travel to Bratislava by boat https://www.lod.sk/en/cruises-2/regular-cruises/
The University of Economics in Bratislava (EUBA) is a leading public university in Slovakia with the largest education market share in the field of economics, business and management. EUBA is the first university in Slovakia that has achieved accreditation by the AACSB. It has extensive experience in the field of education and research. EUBA has more than 10 000 students at its 7 faculties. EUBA offers 61 study programs, more than 150 individual courses delivered in English, German and French and 15 international double and joint degree programs. Over 80 % of EUBA academic staffs hold a PhD. EUBA staff has been involved in several international projects supported by LLP, FP6, FP7, COST, South East Europe Transnational Cooperation Programme, Structural Funds of the EU as well as by EU programmes, H2020 and/or Erasmus+ including. EUBA cooperates with its international partners from the EU member states and with universities around the world (Brazil, Chile, Peru, Mexico, China, Japan, Indonesia, Vietnam, Malaysia, Thailand, etc.).
The Faculty of Commerce has had a long and firm place among other higher education institutions in Slovakia which offer economics education. The Faculty has been devoted to trade-related disciplines (marketing, international business, tourism, business law). The Faculty offers study programs at all levels of the university education as well as double degree program. Each year almost 1.200 students study at the faculty. It has more than 20.000 alumnies among which are guvernors of the Slovak National Bank, ministers, prime ministers, succesfull managers, and entrepreneurs. Internationalization of educational and research activities is one of the TOP10 faculty priorities. The Faculty cooperates with partner universities located mainly in Europe and Asia and with more than 70 national and/or international companies.
The Prague University of Economics and Business (VŠE) with its 14,000 students and a 67-year-old-history is the biggest public university of economics in the Czech Republic. The university is highly appraised both in the Czech Republic and abroad, is ranked by the Financial Times annually and has already been appraised for several years by the Eduniversal Ranking project as one of the best “business schools” in Central and Eastern Europe. VŠE is certified with the “ECTS label” and “DS Label” by the European Commission thanks to implementation of the ECTS credit system. The university currently cooperates with more than 250 partner universities on four different continents and with key players from the private sector in the Czech Republic. VŠE participates in several international networks, such as CEMS and PIM, and is a member of PRME initiative. Many significant Czech and foreign economists have obtained the university’s honoris causa title; these include, for instance, Nobel Prize winners Prof. Robert A. Mundell, Prof. Milton Friedman, or Prof. Gary S. Becker. Two Presidents of the Czech Republic, several prime ministers and many prominent Czech economists are alumni of the Prague University of Economics and Business.
The Faculty of International Relations (FIR) is one of the largest faculties at the Prague University of Economics and Business. There are two main directions in both teaching and research: International Business and International Politics and Diplomacy. Other programs, focusing on Business and Law, International Politics and Diplomacy or Tourism also play an inevitable role. The key distinctive feature of FIR is high level of internationalization at all stages with strong emphasis on language knowledge of students. FIR is the first faculty in the Czech Republic that has achieved accreditation of a study program by EFMD. Two master programs in International Business have been awarded with the EFMD Accredited label for the period of 5 years.
The Faculty of Business Administration of the Prague University of Economics and Business is among the most respected schools in the Central and Eastern Europe in the field of management. There are approximately 3,000 full-time students at the FBA. The School has the prestigious international EQUIS accreditation and its programmes are regularly placed in the Financial Times global business school rankings. Also the FBA´s MBA program is regularly placed as one of the top MBA programmes in Eastern Europe in the Eduniversal Best Masters & MBA’s ranking. FBA’s educational and research activities are intensively linked to the business sector based on partnership with over 100 companies, including BD Advisory, Unilever, PPL, APOGEO, Nestlé, Hilti, Plzeňský Prazdroj, Škoda Auto, Albert, Aspironix, Coca-Cola HBC, FINEP, Henkel, Hopi, L’Oréal, Procter & Gamble, Red Bull GmbH, and others.