26th International Joint Conference: Central and Eastern Europe in the Changing Business Environment

21 - 22 May 2026
Bratislava, Slovakia

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Thank You for Attending CEECBE 2026

We would like to thank all participants of the 26th International Joint Conference CEECBE for their attendance, active involvement, and valuable contributions. We greatly appreciate the inspiring presentations and meaningful discussions that contributed to the successful course of the conference.

We are also pleased to inform you that the Conference Proceedings and the Book of Abstracts are now available to participants and the wider academic community.

Once again, we extend our sincere thanks to all keynote speakers, participants, partners, and members of the organizing committee for their support and cooperation.

We look forward to meeting again at future editions of the CEECBE conference.

Call for Papers

 

26th international joint conference is jointly organized by the Faculty of Commerce, Bratislava University of Economics and Business, the Faculty of International Relations & the Faculty of Business Administration, Prague University of Economics and Business. The main focus of the conference is the region of Central and Eastern Europe and its position in the global economy, since this region is playing an increasingly important role within the economic development of the whole European continent.

Five sessions will be held within the conference: International Trade, International Business & Management, International Finance, International Marketing & Consumer Behavior, and International Tourism.

The conference topics include, but are not limited to:

  • Global Trade,
  • Global Value Chains and CEE Region,
  • International Finance,
  • Corporate Social Responsibility in the International Business,
  • Sustainable Economic Development from Global Perspective,
  • Changes in the International Marketing, Management and Business Strategies,
  • Challenges in the International Tourism,
  • Consumer Behavior.

Abstracts (min. 150 words) in English should be submitted electronically through the online registration form by 15 January 2026 26 January 2026 (prolonged). Please note that the total length is limited to 1,500 symbols (including spaces).

Full papers in English (after the approval of submitted abstract) are to be submitted following the paper template through the online paper submission by 15 February 2026 27 February 2026 at the latest. The length of each paper must not exceed 15 pages (including references). Each paper has to involve a chapter constituting an original empirical or analytical development that contributes to the current theoretical state of the art. Case studies are acceptable as well. Each participant can be the first author of only one paper.

The review process of each paper is double-blind, based on two reviews. Results of reviews will be sent to authors after 22 March 2026.

The conference will be hosted by the Faculty of Commerce, Bratislava University of Economics and Business. The entire program of the conference will be transmitted online to enable active participation to all participants, even to those who might be, for some reason, not able to travel.

Conference proceedings will be sent for evaluation to Web of Science (CPCI database) and Scopus. The conference proceedings of 2015, 2016, 2018,  2021, and 2024 are indexed in the CPCI, and the ones of 2017, 2019, 2020, 2022, 2023, 2025 are under review process. Authors can decide to publish full paper in the conference proceedings or abstract in the book of abstracts. Papers published as abstracts can be sent for publishing to scientific journals. The organizers’ reviewed journals are CEBR, Economic Review, and Studia commercialia Bratislavensia.

Call for papers can be downloaded HERE.

Authors register for the conference via the registration system. At the same time, the paper abstract must be submitted. After the registration deadline (15 January 2026 26 January 2026 (prolonged)), authors will be informed about abstract acceptance by email.

I want to register for the conference – REGISTRATION IS CLOSED

Aim & Scope

The conference’s main objectives are identifying and analyzing ways and strategies whereby internationally operating businesses can maintain and raise their competitiveness. The conference also concerns sustainability and socially responsible strategies.  The conference focuses on the whole Central and Eastern European region. For the last 23 years, it has constituted a valuable platform linking together excellent researchers and business representatives. It creates the opportunity to present recent research and to discuss the future and developments in the changing business environment in the CEE region.

Main benefits
Interesting key-note speakers Hybrid conference Open Access
Each year, interesting key-note speakers are invited to discuss current development in international business and questions that resonate in the business community. The conference can be attended in person or online. Researchers are invited to attend the conference in person. In case this is not possible, they are welcome to follow the program and join the discussions online. All documents are free to be read and downloaded. Conference papers published since 2015 are all available on the conference website.
Double blind review Cooperation with university journals Flexibility and individual approach
The review process of each paper is double-blind, based on two reviews. Accepted papers will be consulted by the university journals CEBR and Studia commercialia Bratislavensia, and authors of selected papers will be offered the possibility to submit the extended paper for review in those journals. Selected papers upon the author´s decision will not be published as full text in the conference proceedings. Authors can decide whether to publish a full paper in Conference proceedings or an abstract in the Book of abstracts. Papers published in conference proceedings will receive a DOI (Digital Object Identifier) for easy identification.

Conference Program

21 May 2026 (Thursday)

18:00 – 20:00 Welcome evening in Vila Horský park

Address: Prokopa Veľkého 6287/41A, 811 04 Bratislava)

 

22 May 2025 (Friday)

09:00 – 9:30 Registration

Meeting room of the rectorate (3rd floor of the rectorate´s building)

09:30 – 09:45 Opening Ceremony

09:45 – 12:00 Plenary Session

09:45 – 10:15
Mikuláš Prokop, Freelance SEO Consultant: From SEO to GEO: How Kickresume Dominates AI-Generated Answers (Case Study)

10:15 – 10:45
Florent Geelhand De Merxem & Alexander William Kunzelmann, United Nations Commission on International Trade Law: Electronic commerce with the focus on documents MLEC and MLETR

10:45 – 11:15 Coffee Break

11:15 – 11:45
Pavol Štuller, Managing Director Central and Eastern Europe, Amentum (www.amentum.com): Current Challenges in Management of Human Resources as the Key Factor for Energy Transition in Europe

12:00 – 13:00 Lunch Break and Networking

13:00 – 16:00 Conference Sections

 

Conference Section International Finance

meeting room A3.13
Chairman: Anabela Luptáková

 

Romana Čižinská – Pavel Neset
Risks of AI-Assisted Forecasted Inputs in Discounted Cash Flow Valuation: Reproducibility and Transparency

Eleonóra Demeová – Ján Huňady
Tax Competitiveness and Diversity in Tax Incentives for Innovation: Categorization of EU Countries

Lisa A. Chase – Céline Idil
Why Financiers Are the Foundation of EU Corporate Accountability: The Role of Sustainable Finance Rules in Motivating Firms’ Environmental Impact Disclosure

Irsida Kopliku
Institutional Governance Regimes and Firm-Level ESG Risk in Europe

Oana-Ramona Lobonț – Andreea-Florentina Crăciun – Alesia Lobonț – Sorana Vătavu – Ana-Cristina Nicolescu
Taxation for Sustainable Economic Growth: Balancing Fiscal Regulation and Knowledge Advancement

Ritvars Mētra
Is the Market Blind to Data? An Empirical Study of Valuation Multiples in Latvia

Gökhan Berk Özbek
Distributional Effects of U.S.-China Tensions on Stock Returns and Volatility: Evidence from Asia-Pacific and European Markets

Rían Elizabeth Ragnarsson
The Video Game Industry in the EU: Business Models and International Taxation in the CEE Region

Sorana Vatavu – Dumitrita Girla – Cristina Criste – Oana-Ramona Lobont
Sustainable Development for Economic Growth and Investment Attractiveness: CEE vs. Western Europe

František Vráb
The Impact of Financial Constraints on Total Factor Productivity: Evidence from Slovak SMEs

Conference Section International Marketing

Meeting room of the rectorate
Chairman: Miroslav Karlíček

 

Cesar Arango – Václav Stříteský
The Algorithmic Reliance Trap: A Process Model of Managerial Agency Erosion in Algorithmic Pricing

Filip Beneš – Mikuláš Gangur – Václav Stříteský
The Impact of Paid Loyalty Programs on Customer Purchasing Behavior: A Longitudinal Analysis

Serhiy Bobrytskyy – Václav Stříteský
Cross-Channel Effects of Online Marketing on Offline and Online Sales: Evidence from a Stationery Retailer

Kutlu Ergün
From Artificial Intelligence to Rational Intelligence: How Algorithmic Rationality Reshapes Consumer Decision-Making

Natalia Kozik-Kołodziej – Małgorzata Jarossová – Bartłomiej Kabaja
Young Consumers’ Willingness to Pay for Environmentally Friendly Products: A Multi‑Category Analysis

Nikita Shuvatov – Květa Olšanová
Value over Origin? Customer Perceptions of Chinese Car Brands in the Czech Market

Radek Tahal
Career Expectations of Generation Z in the Czech Republic: Implications for Marketing, HR Management, and Corporate Strategy

Pavel Trnka
Dynamic Pricing in E-commerce: A Systematic Review and Strategic Framework for Business Performance

Barbora Vaculova – Jana Kovarova
Identity Under Construction: The Role of Identity-Based Motivation in Sustainable Consumption

Filip Žiak – Barbara Lenická
Authenticity and Credibility in Brands’ Digital Communication: A Comparative Analysis of User-Generated Content (UGC) and Influencer-Generated Content

Conference Section International Trade, Business & Management, and Tourism

meeting room 1B02 (1st floor in the building of the Faculty of Commerce)
Chairman: Henrich Juhás

 

Gergely Buda
Central And Eastern European Companies in Africa. The Case of Hungarian Businesses

Busra Agan Celik
How Does Green Trade Openness Affect Carbon Productivity in Central and Eastern Europe?

Serdar Celik
Forecasting of Tourism Demand in Central and Eastern Europe: ARIMAX with Fourier Seasonality and Deep Learning Benchmarks

Khatira Huseynova
Dynamics of Regional Governance and Economic Resource Allocation

Ľubica Zubaľová – Natália Kabátová
Assessing Uganda’s Trade with the European Union: Trade Intensity, Export Structure, and Comparative Advantages

Oksana Kiforenko
Agricultural Production Peculiarities of the EU and MERCOSUR – Production Functions Issues

Silvia Kližanová – Elena Kašťáková
The Position of the Circular Economy in the European Union: A Comparative Analysis of Member States

Václava Kloudová Jiřičková – Zuzana Křečková Kroupová – Bianka Žáková
Three Suitors of Career Adaptability: Grit, Growth Mindset, and Psychological Safety – A Pilot Study

Andrej Labancz – Adriana Ferancová
Growth Dynamics of Accommodation Platforms in V4 Countries

Anna Katarzyna Mazurek-Kusiak
The Tourist as a Consumer: Purchasing Behavior Patterns in the Age of Artificial Intelligence

Dominik Novák – Elena Kašťáková
Trade Cooperation Between Slovakia and GCC Countries: Development and Opportunities

Anton-Liviu Petrica
Exploring Ethical Challenges in Metaverse Tourism: Comparative Analysis of UNESCO Sites in Germany and Romania

Viktória Vörösová
Supplier Concentration and Strategic Import Dependence: Evidence from Slovakia

For Authors

 

The conference fee is 150,- €. The conference fee includes the organization of the conference, review process costs, participation of one author at the conference and participation of all co-authors in the online event. The conference fee for co-authors participating in the conference in person is 50,- €. Payment is accepted solely by bank transfer. Confirmation of payment, an invoice, will be issued (based on invoice details specified in the registration form) within 14 days after the payment is credited to the bank account. In the case you need invoice before conference, please, indicate it in the registration form. The printed invoice will be available on the day of the conference.

Deadline for conference fee payment: 15 February 2026 27 February 2026 (prolonged)

Conference fee payment is not refundable after receiving review process results.

 

Payment instructions:

SEPA payments
Account name: Ekonomická univerzita v Bratislave
Bank: Štátna pokladnica, Radlinského 32, 810 05 Bratislava
IBAN: SK34 8180 0000 0070 0007 4503
SWIFT (BIC): SPSRSKBA
Variable code 10202026
Payment purpose: CEECBE 2026 Last name of participant

 

International non-SEPA payments
Beneficiary bank: Štátna pokladnica, Radlinského 32, 810 05 Bratislava
SWIFT: SPSRSKBA
Intermediary bank: Všeobecná úverová banka, a. s., Mlynské Nivy 1, 829 90 Bratislava
IBAN SK34 8180 0000 0070 0007 4503
SWIFT SUBASKBX
Variable code: 10202026
Payment purpose: CEECBE 2026 Last name of participant

Please, indicate payment purpose in your bank order to avoid problems with identification of your payment.

Past Conferences

Visit website with past events, presentations and photos.

Proceedings

 

Contact

Organizational committee

In the case of any problems, information or questions concerning the conference please feel free to contact the organizational committee at ceeconference@euba.sk

Miroslava ČUKANOVÁ

Department of Tourism
Faculty of Commerce, Bratislava University of Economics and Business
miroslava.cukanova@euba.sk

Martin Schmidt

Department of Tourism
Faculty of Commerce, Bratislava University of Economics and Business
martin.schmidt@euba.sk

Lucia Uderianová

Department of Tourism
Faculty of Commerce, Bratislava University of Economics and Business
lucia.uderianova@euba.sk

Filip Žiak

Department of Marketing
Faculty of Commerce, Bratislava University of Economics and Business
filip.ziak@euba.sk

Jitka VOLFOVÁ

Department of International Business
Faculty of International Relations, Prague University of Economics and Business
jitka.odehnalova@vse.cz

Kamila MATYSOVÁ

Department of International Business
Faculty of International Relations, Prague University of Economics and Business
kamila.matysova@vse.cz

Andrea ESCOBAR RIOS

Department of International Business
Faculty of International Relations, Prague University of Economics and Business
andrea.rios@vse.cz

Veronika HAISSINGEROVÁ

Department of Marketing
Faculty of Business Administration, Prague University of Economics and Business
veronika.haissingerova@vse.cz

Chairman of the International Conference Board

Paulína KRNÁČOVÁ

Vice Dean for International Relations
Faculty of Commerce, Bratislava University of Economics and Business
paulina.krnacova@euba.sk

 

Scientific committee

  • Ferdinand DAŇO, Rector, Bratislava University of Economics and Business
  • Hana MACHKOVÁ, Vice Rector, Prague University of Economics and Business
  • Peter DRÁBIK, Dean, Faculty of Commerce, Bratislava University of Economics and Business
  • Róbert REHÁK, Vice-Dean for Research and PhD. Study, Faculty of Commerce, Bratislava University of Economics and Business
  • Josef TAUŠER, Vice-Dean for International Relations, Faculty of International Relations, Prague University of Economics and Business
  • Eva HANULÁKOVÁ, Head of the Department of Marketing, Faculty of Commerce, Bratislava University of Economics and Business
  • Elena KAŠŤÁKOVÁ, Head of the Department of International Trade, Faculty of Commerce, Bratislava University of Economics and Business
  • Viera KUBIČKOVÁ, Head of the Department of Tourism, Faculty of Commerce, Bratislava University of Economics and Business
  • Miroslav KARLÍČEK, Head of the Department of Marketing, Faculty of Business Administration, Prague University of Economics and Business
  • Zuzana KITTOVÁ, Department of International Trade, Faculty of Commerce, Bratislava University of Economics and Business
  • Tomáš VÝROST, Department of International Trade, Faculty of Commerce, Bratislava University of Economics and Business
  • Eduard BAUMÖHL, Department of Marketing, Faculty of Commerce, Bratislava University of Economics and Business
  • Alexej SATO, Department of International Business, Faculty of International Relations, Prague University of Economics and Business
  • Zuzana CHYTKOVÁ, Department of Marketing, Faculty of Business Administration, Prague University of Economics and Business
  • Radek TAHAL, Department of Marketing, Faculty of Business Administration, Prague University of Economics and Business

 

Program committee

  • Přemysl PRŮŠA, Department of International Business, Prague University of Economics and Business
  • Paulína KRNÁČOVÁ, Department of Tourism, Bratislava University of Economics and Business
  • Jitka VOLFOVÁ, Department of International Business, Prague University of Economics and Business
  • Eva KŘENKOVÁ, Department of International Business, Prague University of Economics and Business
  • Andrea ESCOBAR RIOS, Department of International Business, Prague University of Economics and Business
  • Efthymia KOTTIKA, Department of Marketing, Faculty of Business Administration, Prague University of Economics and Business

 

Sessions Chairs

  • International Marketing and Consumer Behavior – Miroslav Karlíček
  • International Trade, Business and Management, and Tourism – Henrich Juhás
  • International Finance – Anabela Luptáková

Venue

Bratislava University of Economics and Business

Address: Bratislava University of Economics and Business
Dolnozemská cesta 1
852 35 Bratislava
Slovak Republic

WWW.EUBA.SK

Bus connection

Bus stop “Ekonomická univerzita” is located directly in front of the university (bus No. 68, 88, 98, 184)
We recommend to use Bolt and/or Uber app instead of regular taxi services.

Transportation from the Bratislava Airport (Airport M. R. Štefánik)
Take bus No. 61 (direction to Hlavná stanica), get off at the bus stop Bajkalská and change the bus to bus No. 98 (direction to Jasovská) to bus stop Ekonomická univerzita.

Transportation from the Bratislava Main Railway Station (Hlavná stanica)
Take trolley bus No. 40 (direction to Nové SND), get off at the bus stop Autobusová stanica and change the trolley bus to bus No. 88 (direction to Most SNP) to bus stop Ekonomická univerzita.

Transportation from Bratislava Central Bus Station
Take bus No. 88 from bus stop Autobusová stanica (direction to Most SNP) to bus stop Ekonomická univerzita.

For more information on Bratislava’s public transportation, please follow this link: https://imhd.sk/ba/public-transport

 

City center

From the Bratislava University of Economics and Business the city center is accessible by bus No. 84 or 184 (from Ekonomická univerzita to Zochova – 10 minutes) or the nearest shopping centre Eurovea by the Danube river by bus 88 (from Ekonomická univerzita to Panorama City).

 

Hotel booking

There are several hotels easily accesible by public transportation:

We suggest booking rooms via www.booking.com.

Prague University of Economics and Business (VŠE)

http://www.vse.cz/english/

The Prague University of Economics and Business (VŠE) with its 13,000 students and a 72-year-old-history is the biggest public university of economics in the Czech Republic. The university is highly appraised both in the Czech Republic and abroad, is ranked by the Financial Times annually and has already been appraised for several years by the Eduniversal Ranking project as one of the best “business schools” in Central and Eastern Europe. VŠE is certified with the “ECTS label” and “DS Label” by the European Commission thanks to implementation of the ECTS credit system. The university currently cooperates with more than 250 partner universities on four different continents and with key players from the private sector in the Czech Republic. VŠE participates in several international networks, such as CEMS and PIM, and is a member of PRME initiative. Many significant Czech and foreign economists have obtained the university’s honoris causa title; these include, for instance, Nobel Prize winners Prof. Robert A. Mundell, Prof. Milton Friedman, or Prof. Gary S. Becker. Two Presidents of the Czech Republic, several prime ministers and many prominent Czech economists are alumni of the Prague University of Economics and Business.

Faculty of International Relations (FIR)

http://fir.vse.cz

The Faculty of International Relations (FIR) is one of the largest faculties at the Prague University of Economics and Business. There are two main directions in both teaching and research: International Business and International Politics and Diplomacy. Other programs, focusing on Business and Law, International Politics and Diplomacy or Tourism also play an inevitable role. The key distinctive feature of FIR is high level of internationalization at all stages with strong emphasis on language knowledge of students.  FIR has achieved accreditation of a study program by AACSB.

Faculty of Business Administration (FBA)

http://fba.vse.cz/

The Faculty of Business Administration of the Prague University of Economics and Business is among the most respected schools in the Central and Eastern Europe in the field of management. There are approximately 3,000 full-time students at the FBA. The School has the prestigious international EQUIS accreditation and its programmes are regularly placed in the Financial Times global business school rankings. FBA’s educational and research activities are intensively linked to the business sector based on partnership with over 100 companies.

Bratislava University of Economics and Business (EUBA)

http://euba.sk/?lang=en

Bratislava University of Economics and Business (EUBA, formerly University of Economics in Bratislava) is a leading public university in Slovakia with the largest education market share in the field of economics, business and management. EUBA is the first university in Slovakia that has achieved accreditation by the AACSB. It has extensive experience in the field of education and research. EUBA has more than 10 000 students at its 7 faculties. EUBA offers 61 study programs, more than 150 individual courses delivered in English, German and French and 15 international double and joint degree programs. Over 80 % of EUBA academic staffs hold a PhD. EUBA staff has been involved in several international projects supported by LLP, FP6, FP7, COST, South East Europe Transnational Cooperation Programme, Structural Funds of the EU as well as by EU programmes, H2020 and/or Erasmus+ including. EUBA cooperates with its international partners from the EU member states and with universities around the world (Brazil, Chile, Peru, Mexico, China, Japan, Indonesia, Vietnam, Malaysia, Thailand, etc.).

Faculty of Commerce (FC)

https://of.euba.sk/en/

The Faculty of Commerce has had a long and firm place among other higher education institutions in Slovakia which offer economics education. The Faculty has been devoted to trade-related disciplines (marketing, international business, tourism, business law). The Faculty offers study programs at all levels of the university education as well as double degree program. Each year almost 1.200 students study at the faculty. It has more than 20.000 alumnies among which are guvernors of the Slovak National Bank, ministers, prime ministers, succesfull managers, and entrepreneurs. Internationalization of educational and research activities is one of the TOP10 faculty priorities. The Faculty cooperates with partner universities located mainly in Europe and Asia and with more than 70 national and/or international companies.