Dear colleagues and participants,
We sincerely thank you for attending the Central and Eastern Europe in the Changing Business Environment 25th International Joint Conference in Praha, the Czech Republic, 22 – 23 May 2025.
We would like to express our gratefulness to each of you who participated. Your presence helped to make this event a great success.
To view all proceedings and abstracts, click on the links below.
The conference’s main objectives are identifying and analyzing ways and strategies whereby internationally operating businesses can maintain and raise their competitiveness. The conference also concerns sustainability and socially responsible strategies. The conference focuses on the whole Central and Eastern European region. For the last 23 years, it has constituted a valuable platform linking together excellent researchers and business representatives. It creates the opportunity to present recent research and to discuss the future and developments in the changing business environment in the CEE region.
| Interesting kee-note speakers | Hybrid conference | Open Access |
|---|---|---|
| Each year, interesting key-note speakers are invited to discuss current development in international business and questions that resonate in the business community. | The conference can be attended in person or online. Researchers are invited to attend the conference in person. In case this is not possible, they are welcome to follow the program and join the discussions online. | All documents are free to be read and downloaded. Conference papers published since 2015 are all available on the conference website. |
| Double blind review | Cooperation with university journals | Flexibility and individual approach |
| The review process of each paper is double-blind, based on two reviews. | Accepted papers will be consulted by the university journals CEBR and Studia commercialia Bratislavensia, and authors of selected papers will be offered the possibility to submit the extended paper for review in those journals. Selected papers upon the author´s decision will not be published as full text in the conference proceedings. | Authors can decide whether to publish a full paper in Conference proceedings or an abstract in the Book of abstracts. Papers published in conference proceedings will receive a DOI (Digital Object Identifier) for easy identification. |
16:00 – 17:30 Research workshop ROOM NB244
How to publish in high-impact and highly-ranked international journals – dr hab. Milena Ratajczak-Mrozek, prof. UEP, Department of Business Relationships and International Marketing, Poznań University of Economics and Business, Poland
The use of simulations in business research – Konstantinos Rigopoulos, PhD, Department of Economics, Democritus University of Thrace, Greece
18:00 – 20:00 Welcome evening- Umbrella Restaurant (Restaurace Deštník) in the New Building
W. Churchill Sq. 4, Prague
9:00 – 9:30 Registration
Meeting room of the rector (1st floor New Building)
9:30 – 12:00 Plenary Session
9:30 – 9:45 Conference Opening
9:45 – 12:00 Keynote speeches
Future of Retail: Addressing Five Key Challenges – Tomáš Prouza, President at the Confederation of Commerce and Tourism of the Czech Republic. Vicepresident of the Czech Chamber of Commerce and of EuroCommerce.
Bridging the gap by bringing marketing and sustainability closer together – Graeme Murray, Sustainable Marketing Communications Strategist and Marketing Lecturer
Challenges and Future of Human Resources in the CEE Region – Magdalena Štípková, Advisory and Development Director, MindPlexic Technologies
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12:00 – 13:00 Lunch break and networking
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13:00 – 16:00 Conference Sessions
The parallel sessions program may still be subject to change. Thank you for your understanding.
13:00 – 15:00 ROOM NB457
Chairman of the Session Petr Procházka
Mirjana Grčić Fabić – online – Entrepreneurial Bricolage and Resilience: Surviving and Thriving of Micro and Small Businesses
Dagmar Váleková – online – Reasons for Establishing Business Centers in the CEE Region
Vlad Diaconescu – Bridging Technology and Talent: Gen Z’s Take on AI in Recruiting and Hiring
Claudia-Elena Țuclea – From Quarantine to Normality: How Emotions and Productivity Concerns Influence the Intention to Continue Teleworkin
Daniela Zachová – Enhancing the Sustainability of Global Mobility: Family-Centered Assignment Policy as a Key Determinant of Successful Relocation
Yuliia Fedorova – Emotional Intelligence in Sustainable Entrepreneurship: Bridging Generations and Cultures
Václava Kloudová Jiřičková – Enhancing Feedback Culture for the Incoming Workforce: The Importance of Psychological Safety
Bianka Žáková – Gender Balance in Banking: Insights from a Case Study in the Czech Republic
13:00 – 15:30 ROOM NB244
Chairman of the Session Ilya Bolotov
Süreyya Yilmaz-Özekenci – online – Do Investors Care about Sustainability?
Laure de Batz – Ponzi Schemes: Lessons from Central and Eastern Europe
Emre Kadir Özekenci – online – Comparative Analysis of the Logistics Performance Index of Central and Eastern European Countries: A Hybrid LOPCOW-RAWEC Model
Marwa Sahnoun – The Moderating Role of Corruption – Nexus between Active Labor Market Policies and Unemployment in OECD Countries
Yadira Ixchel Martínez Pantoja & Robert Dygas – Firms in the CEE Region in the Context of Globalization: Political Strategies for Sustainability
Oksana Kiforenko – online – International Trade as a Component for a Country’s Resilience to War: Case Study – Ukraine
Ilona Dumanska – Illicit Trade of Raw Materials in Logistics Sanctions Circumvention: Causes and Consequences
Patrícia Sajková – online – Trade and Sustainable Development between the European Union and New Zealand
Shirley Basauli Agustina – Intersectionality of the Common Agricultural Policy (CAP) and the Global Production Networks (GPN) in European Agri-Food Sector
13:00 – 15:00 ROOM NB169
Chairman of the Session Miroslav Karlíček
Barbara Borusiak – Multigenerational Study on Customers’ Willingness to Reduce Consumption Due to the Environmental Reasons
Cornelia Caseau – Bean-to-Bar, or How to Combine Sustainability and Creativity: The Example of an Iconic Austrian Chocolate Manufacturer
Kristína Dúbravská – online – The Attitude of Generation Z Consumers towards Nutritional Supplements: Cognitive Aspects
Jan Peter Danz – online – Sustainability and ESG in the German Fashion Industry: A Future Focused Perspective
Miroslav Karlíček – How to Increase the Attendance of Young Czechs in Classical Music Events: A Qualitative Study
Nataliia Parkhomenko – International Marketing Strategies of Agri-Food Business (Case of Slovak Companies)
Fatma Safi – Fostering Environmental Consciousness: The Interactions of Tax Policy, Human Capital, and Generational Awareness in Economic Sustainability
13:00 – 14:30 ROOM NB172
Chairman of the Session Miroslav Rončák
Diana Kvasnová & Zuzana Gajdošíková – Visitor Management as a Strategy Increasing Resilience of Urban Destinations
Matěj Pejsar & Ludmila Novacká – Tourism in Selected Countries of Central Europe: An Evaluation of Policies and Economic Impacts
Martin Schmidt – online – Application of Cluster Analysis on the Tourism Regions in Slovakia: Assessing the Level of Their Tourism Development
Lenka Pekarovičová – online – Exploring the Impact of Socioeconomic Factors on the Consumption of Spa Services
Mihaela Lazović – online – Linguistic Strategies in Tourism and Hospitality Marketing: A Comparative Study of Serbia and Romania
Kamila Matysová – online – Cultural Adaptability of Students at the Faculty of International Relations of the Prague University of Economics and Business
Přemysl PRŮŠA
Head of the Department of International Business
Faculty of International Relations, Prague University of Economics and Business
premysl.prusa@vse.cz
Jana KREBSOVÁ
In the case of any problems, information or questions concerning the conference please feel free to contact the organizational committee members
Eva KŘENKOVÁ
Department of International Business
Faculty of International Relations, Prague University of Economics and Business
eva.krenkova@vse.cz
Andrea ESCOBAR RIOS
Department of International Business
Faculty of International Relations, Prague University of Economics and Business
andrea.rios@vse.cz
Jitka VOLFOVÁ
Department of International Business
Faculty of International Relations, Prague University of Economics and Business
jitka.odehnalova@vse.cz
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Prague University of Economics and Business
Address: Prague University of Economics and Business
W. Churchill Sq. 1938/4
130 67 Prague 3 – Žižkov
Czech Republic
Transportation from the Prague Václav Havel Airport by public transport
Take bus No. 100 to the subway station Zličín, change to line B (the yellow line) to Florenc where you change to line C (red line) and go to station Hlavní nádraží. From Hlavní nádraží (The Prague Main Rail station) you take a pedestrian underpass to Italská street.
From the Prague Main Rail Station (Hlavní nádraží) There is a pedestrian underpass under the railway platforms leading to W. Churchill Square/Italská Street.
Transportation from the Bus Station Florenc (Autobusové nádraží Florenc) by public transport
Take bus No. 135 to W. Churchill Square (Náměstí Winstona Churchilla).
For more information on Prague’s public transport, please follow this link: http://www.dpp.cz/en/
Source: tripadvisor.com
Prague is believed to be the “heart of Europe”, the “mother of cities”. Over the centuries, it has been referred to as the City of a Hundred Spires, Golden Prague and Magic Prague. Its architectural and spiritual richness and mystical attraction attract visitors from the whole world. You can find more about the city and Czechia on the CzechTourism website. To find a detailed map, you can go to www.mapy.cz.
Hotel booking
There are several hotels in the neighborhood of the University of Economics, Prague (VŠE), namely
There are many hotels in the city center, from which the university is accessible by walk (15–20 minutes) or by tram 5, 9, 15 and 26, as well as by subway (to Hlavní nádraží, line C – the red line).
The Prague University of Economics and Business (VŠE) with its 14,000 students and a 67-year-old-history is the biggest public university of economics in the Czech Republic. The university is highly appraised both in the Czech Republic and abroad, is ranked by the Financial Times annually and has already been appraised for several years by the Eduniversal Ranking project as one of the best “business schools” in Central and Eastern Europe. VŠE is certified with the “ECTS label” and “DS Label” by the European Commission thanks to implementation of the ECTS credit system. The university currently cooperates with more than 250 partner universities on four different continents and with key players from the private sector in the Czech Republic. VŠE participates in several international networks, such as CEMS and PIM, and is a member of PRME initiative. Many significant Czech and foreign economists have obtained the university’s honoris causa title; these include, for instance, Nobel Prize winners Prof. Robert A. Mundell, Prof. Milton Friedman, or Prof. Gary S. Becker. Two Presidents of the Czech Republic, several prime ministers and many prominent Czech economists are alumni of the Prague University of Economics and Business.
The Faculty of International Relations (FIR) is one of the largest faculties at the Prague University of Economics and Business. There are two main directions in both teaching and research: International Business and International Politics and Diplomacy. Other programs, focusing on Business and Law, International Politics and Diplomacy or Tourism also play an inevitable role. The key distinctive feature of FIR is high level of internationalization at all stages with strong emphasis on language knowledge of students. FIR is the first faculty in the Czech Republic that has achieved accreditation of a study program by EFMD. Two master programs in International Business have been awarded with the EFMD Accredited label for the period of 5 years.
The Faculty of Business Administration of the Prague University of Economics and Business is among the most respected schools in the Central and Eastern Europe in the field of management. There are approximately 3,000 full-time students at the FBA. The School has the prestigious international EQUIS accreditation and its programmes are regularly placed in the Financial Times global business school rankings. Also the FBA´s MBA program is regularly placed as one of the top MBA programmes in Eastern Europe in the Eduniversal Best Masters & MBA’s ranking. FBA’s educational and research activities are intensively linked to the business sector based on partnership with over 100 companies, including BD Advisory, Unilever, PPL, APOGEO, Nestlé, Hilti, Plzeňský Prazdroj, Škoda Auto, Albert, Aspironix, Coca-Cola HBC, FINEP, Henkel, Hopi, L’Oréal, Procter & Gamble, Red Bull GmbH, and others.
The University of Economics in Bratislava (EUBA) is a leading public university in Slovakia with the largest education market share in the field of economics, business and management. EUBA is the first university in Slovakia that has achieved accreditation by the AACSB. It has extensive experience in the field of education and research. EUBA has more than 10 000 students at its 7 faculties. EUBA offers 61 study programs, more than 150 individual courses delivered in English, German and French and 15 international double and joint degree programs. Over 80 % of EUBA academic staffs hold a PhD. EUBA staff has been involved in several international projects supported by LLP, FP6, FP7, COST, South East Europe Transnational Cooperation Programme, Structural Funds of the EU as well as by EU programmes, H2020 and/or Erasmus+ including. EUBA cooperates with its international partners from the EU member states and with universities around the world (Brazil, Chile, Peru, Mexico, China, Japan, Indonesia, Vietnam, Malaysia, Thailand, etc.).
The Faculty of Commerce has had a long and firm place among other higher education institutions in Slovakia which offer economics education. The Faculty has been devoted to trade-related disciplines (marketing, international business, tourism, business law). The Faculty offers study programs at all levels of the university education as well as double degree program. Each year almost 1.200 students study at the faculty. It has more than 20.000 alumnies among which are guvernors of the Slovak National Bank, ministers, prime ministers, succesfull managers, and entrepreneurs. Internationalization of educational and research activities is one of the TOP10 faculty priorities. The Faculty cooperates with partner universities located mainly in Europe and Asia and with more than 70 national and/or international companies.