25th International Joint Conference: Central and Eastern Europe in the Changing Business Environment

Praha 22 - 23 May 2025

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Call for Papers

25th joint international conference is jointly organized by the Faculty of International Relations & the Faculty of Business Administration, Prague University of Economics and Business, and the Faculty of Commerce, Bratislava University of Economics and Business. The main focus of the conference is the region of Central and Eastern Europe and its position in the global economy, since this region is playing an increasingly important role within the economic development of the whole European continent.

Two main sessions will be held within the conference: International Trade & Finance and International Marketing & Consumer Behavior.

The conference topics include, but are not limited to:

  • Global Trade,
  • Global Value Chains and CEE Region,
  • International Finance,
  • Corporate Social Responsibility in the International Business,
  • Sustainable Economic Development from Global Perspective,
  • Changes in the International Marketing, Management and Business Strategies,
  • Challenges in International Tourism,
  • Consumer Behavior.

Abstracts in English were submitted electronically through the online registration form by  26th January 2025. Full papers in English (after the approval of submitted abstract) are to be submitted following the paper template through the online paper submission by 21st February 2025. The length of each paper must not exceed 15 pages (including references). Each paper has to involve a chapter constituting an original empirical or analytical development that contributes to the current theoretical state of the art. Case studies are acceptable as well. Each participant can be the first author of only one paper.

The review process of each paper is double-blind, based on two reviews. Results of reviews will be sent to authors after 17th March 2025.

The conference will be hosted by the Faculty of International Relations in Praha. The entire program of the conference will be transmitted online to enable active participation to all participants, even to those who might be, for some reason, not able to travel.

Conference proceedings will be sent for evaluation to Web of Science (CPCI database). The conference proceedings of 2015, 2016, 2018, and 2021, as well as the most recent one of 2024, are indexed in the Web of Science CPCI database. Authors can decide to publish full paper in the conference proceedings or abstract in the book of abstracts. Papers published as abstracts can be sent for publishing to scientific journals. The organizers’ reviewed journals are CEBR, Economic Review, and Studia commercialia Bratislavensia.

Call for papers can be downloaded HERE.

Authors register for the conference in the registration system. At the same time, abstract of the paper is to be submitted. After registration and abstract submitting, authors will be informed about abstract acceptance by e-mail.

I want to submit the full paper

Aim & Scope

The conference’s main objectives are identifying and analyzing ways and strategies whereby internationally operating businesses can maintain and raise their competitiveness. The conference also concerns sustainability and socially responsible strategies.  The conference focuses on the whole Central and Eastern European region. For the last 23 years, it has constituted a valuable platform linking together excellent researchers and business representatives. It creates the opportunity to present recent research and to discuss the future and developments in the changing business environment in the CEE region.

Main benefits
Interesting kee-note speakers Hybrid conference Open Access
Each year, interesting key-note speakers are invited to discuss current development in international business and questions that resonate in the business community. The conference can be attended in person or online. Researchers are invited to attend the conference in person. In case this is not possible, they are welcome to follow the program and join the discussions online. All documents are free to be read and downloaded. Conference papers published since 2015 are all available on the conference website.
Double blind review Cooperation with university journals Flexibility and individual approach
The review process of each paper is double-blind, based on two reviews. Accepted papers will be consulted by the university journals CEBR and Studia commercialia Bratislavensia, and authors of selected papers will be offered the possibility to submit the extended paper for review in those journals. Selected papers upon the author´s decision will not be published as full text in the conference proceedings. Authors can decide whether to publish a full paper in Conference proceedings or an abstract in the Book of abstracts. Papers published in conference proceedings will receive a DOI (Digital Object Identifier) for easy identification.

Conference Program

22nd May 2025 (Thursday)

16:00 – 17:30 Research workshop ROOM NB244

How to publish in high-impact and highly-ranked international journals – dr hab. Milena Ratajczak-Mrozek, prof. UEP, Department of Business Relationships and International Marketing, Poznań University of Economics and Business, Poland

The use of simulations in business research – Konstantinos Rigopoulos, PhD, Department of Economics, Democritus University of Thrace, Greece

 

18:00 – 20:00 Welcome evening

W. Churchill Sq. 4, Prague

 

23rd May 2025 (Friday)

9:00 – 9:30 Registration

Meeting room of the rector (1st floor New Building)

9:30 – 12:00 Plenary Session

9:30 – 9:45  Conference Opening

9:45 – 12:00 Keynote speeches

Future of Retail: Addressing Five Key Challenges – Tomáš Prouza, President at the Confederation of Commerce and Tourism of the Czech Republic. Vicepresident of the Czech Chamber of Commerce and of EuroCommerce.

Bridging the gap by bringing marketing and sustainability closer together – Graeme Murray, Sustainable Marketing Communications Strategist and Marketing Lecturer

Challenges and Future of Human Resources in the CEE Region – Magdalena Štípková, Advisory and Development Director, MindPlexic Technologies

    • 10:45 – 11:00 Coffee Break

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12:00 – 13:00 Lunch break and networking

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13:00 – 16:00 Conference Sessions

The parallel sessions program may still be subject to change. Thank you for your understanding.

Parallel Session International Business and Management

13:00 – 15:00 ROOM NB457

Chairman of the Session Petr Procházka

Mirjana Grčić Fabić – online – Entrepreneurial Bricolage and Resilience: Surviving and Thriving of Micro and Small Businesses

Dagmar Váleková – Reasons for Establishing Business Centers in the CEE Region

Vlad Diaconescu – Bridging Technology and Talent: Gen Z’s Take on AI in Recruiting and Hiring

Claudia-Elena Țuclea – From Quarantine to Normality: How Emotions and Productivity Concerns Influence the Intention to Continue Teleworkin

Daniela Zachová – Enhancing the Sustainability of Global Mobility: Family-Centered Assignment Policy as a Key Determinant of Successful Relocation

Yuliia Fedorova – Emotional Intelligence in Sustainable Entrepreneurship: Bridging Generations and Cultures

Václava Kloudová Jiřičková – Enhancing Feedback Culture for the Incoming Workforce: The Importance of Psychological Safety

Bianka Žáková – Gender Balance in Banking: Insights from a Case Study in the Czech Republic

Parallel Session International Finance and Trade

13:00 – 15:30 ROOM NB244

Chairman of the Session Ilya Bolotov

Süreyya Yilmaz-Özekenci – Do Investors Care about Sustainability?

Laure de Batz – Ponzi Schemes: Lessons from Central and Eastern Europe

Emre Kadir Özekenci – Comparative Analysis of the Logistics Performance Index of Central and Eastern European Countries: A Hybrid LOPCOW-RAWEC Model

Marwa Sahnoun – The Moderating Role of Corruption – Nexus between Active Labor Market Policies and Unemployment in OECD Countries

Yadira Ixchel Martínez Pantoja & Robert Dygas – Firms in the CEE Region in the Context of Globalization: Political Strategies for Sustainability

Oksana Kiforenko – online – International Trade as a Component for a Country’s Resilience to War: Case Study – Ukraine

Ilona Dumanska – Illicit Trade of Raw Materials in Logistics Sanctions Circumvention: Causes and Consequences

Patrícia Sajková – online – Trade and Sustainable Development between the European Union and New Zealand

Shirley Basauli Agustina – Intersectionality of the Common Agricultural Policy (CAP) and the Global Production Networks (GPN) in European Agri-Food Sector

 

Parallel Session International Marketing & Consumer Behavior

13:00 – 15:00 ROOM NB169

Chairman of the Session Miroslav Karlíček

Barbara Borusiak – Multigenerational Study on Customers’ Willingness to Reduce Consumption Due to the Environmental Reasons

Cornelia Caseau – Bean-to-Bar, or How to Combine Sustainability and Creativity: The Example of an Iconic Austrian Chocolate Manufacturer

Kristína Dúbravská – online – The Attitude of Generation Z Consumers towards Nutritional Supplements: Cognitive Aspects

Jan Peter Danz – online – Sustainability and ESG in the German Fashion Industry: A Future Focused Perspective

Miroslav Karlíček – How to Increase the Attendance of Young Czechs in Classical Music Events: A Qualitative Study

Nataliia Parkhomenko – International Marketing Strategies of Agri-Food Business (Case of Slovak Companies)

Fatma Safi – Fostering Environmental Consciousness: The Interactions of Tax Policy, Human Capital, and Generational Awareness in Economic Sustainability

Parallel Session International Tourism

13:00 – 14:30 ROOM NB172

Chairman of the Session Miroslav Rončák

Diana Kvasnová & Zuzana Gajdošíková – Visitor Management as a Strategy Increasing Resilience of Urban Destinations

Matěj Pejsar & Ludmila Novacká – Tourism in Selected Countries of Central Europe: An Evaluation of Policies and Economic Impacts

Martin Schmidt – online – Application of Cluster Analysis on the Tourism Regions in Slovakia: Assessing the Level of Their Tourism Development

Lenka Pekarovičová – online – Exploring the Impact of Socioeconomic Factors on the Consumption of Spa Services

Mihaela Lazović – online – Linguistic Strategies in Tourism and Hospitality Marketing: A Comparative Study of Serbia and Romania

Kamila Matysová – online – Cultural Adaptability of Students at the Faculty of International Relations of the Prague University of Economics and Business

Contact

Chairman of the International Conference Board

Přemysl PRŮŠA

Head of the Department of International Business
Faculty of International Relations, Prague University of Economics and Business
premysl.prusa@vse.cz

Invoicing and administration

Jana KREBSOVÁ

jana.krebsova@vse.cz

Organizational committee

In the case of any problems, information or questions concerning the conference please feel free to contact the organizational committee members

Eva KŘENKOVÁ

Department of International Business
Faculty of International Relations, Prague University of Economics and Business
eva.krenkova@vse.cz

Andrea ESCOBAR RIOS

Department of International Business
Faculty of International Relations, Prague University of Economics and Business
andrea.rios@vse.cz

Jitka VOLFOVÁ

Department of International Business
Faculty of International Relations, Prague University of Economics and Business
jitka.odehnalova@vse.cz

Scientific committee

  • Ferdinand DAŇO, Rector, Bratislava University of Economics and Business
  • Hana MACHKOVÁ, Vice Rector, Prague University of Economics and Business
  • Peter DRÁBIK, Dean, Faculty of Commerce, Bratislava University of Economics and Business
  • Róbert REHÁK, Vice-Dean for Research and PhD. Study, Faculty of Commerce, Bratislava University of Economics and Business
  • Josef TAUŠER, Vice-Dean for International Relations, Faculty of International Relations, Prague University of Economics and Business
  • Elena KAŠŤÁKOVÁ, Head of the Department of International Trade, Faculty of Commerce, Bratislava University of Economics and Business
  • Eva HANULÁKOVÁ, Head of the Department of Marketing, Faculty of Commerce, Bratislava University of Economics and Business
  • Miroslav KARLÍČEK, Head of the Department of Marketing, Faculty of Business Administration, Prague University of Economics and Business
  • Zuzana KITTOVÁ, Department of International Trade, Faculty of Commerce, Bratislava University of Economics and Business
  • Tomáš VÝROST, Department of International Trade, Faculty of Commerce, Bratislava University of Economics and Business
  • Eduard BAUMÖHL, Department of Marketing, Faculty of Commerce, Bratislava University of Economics and Business
  • Ludmila ŠTERBOVÁ, Department of International Economic Relations, Faculty of International Relations, Prague University of Economics and Business
  • Alexej SATO, Department of International Business, Faculty of International Relations, Prague University of Economics and Business
  • Zuzana CHYTKOVÁ, Department of Marketing, Faculty of Business Administration, Prague University of Economics and Business
  • Radek TAHAL, Department of Marketing, Faculty of Business Administration, Prague University of Economics and Business

Program committee

  • Přemysl PRŮŠA, Department of International Business, Prague University of Economics and Business
  • Paulína KRNÁČOVÁ, Department of Tourism, Bratislava University of Economics and Business
  • Jitka VOLFOVÁ, Department of International Business, Prague University of Economics and Business
  • Eva KŘENKOVÁ, Department of International Business, Prague University of Economics and Business
  • Herman Mahendra ABEYKOON, Department of Marketing, Prague University of Economics and Business
  • Andrea ESCOBAR RIOS, Department of International Business, Prague University of Economics and Business
  • Efthymia KOTTIKA, Department of Marketing, Faculty of Business Administration, Prague University of Economics and Business

Sessions Chairs

  • International Marketing and Consumer Behavior – Miroslav Karlíček & Efthymia Kottika
  • International Trade, Business and Management – Ilya Bolotov & Josef Taušer & Petr Procházka

Past Conferences

Visit website with past events, presentations and photos.

Proceedings

 

For Authors

Venue

Prague University of Economics and Business

Address: Prague University of Economics and Business
W. Churchill Sq. 1938/4
130 67 Prague 3 – Žižkov
Czech Republic

WWW.VSE.CZ

CAMPUS MAP

Transportation from the Prague Václav Havel Airport by public transport
Take bus No. 100 to the subway station Zličín, change to line B (the yellow line) to Florenc where you change to line C (red line) and go to station Hlavní nádraží. From Hlavní nádraží (The Prague Main Rail station) you take a pedestrian underpass to Italská street.

From the Prague Main Rail Station (Hlavní nádraží)  There is a pedestrian underpass under the railway platforms leading to W. Churchill Square/Italská Street.

Transportation from the Bus Station Florenc (Autobusové nádraží Florenc) by public transport
Take bus No. 135 to W. Churchill Square (Náměstí Winstona Churchilla).

For more information on Prague’s public transport, please follow this link: http://www.dpp.cz/en/

About Prague

Source: tripadvisor.com

Prague is believed to be the “heart of Europe”, the “mother of cities”. Over the centuries, it has been referred to as the City of a Hundred Spires, Golden Prague and Magic Prague. Its architectural and spiritual richness and mystical attraction attract visitors from the whole world. You can find more about the city and Czechia on the CzechTourism website. To find a detailed map, you can go to www.mapy.cz.

Hotel booking

There are several hotels in the neighborhood of the University of Economics, Prague (VŠE), namely

  • Hotel Olšanka *** www.hotelolsanka.cz– 5 minutes by tram 5, 9, 15 and 26 (from Olšanské náměstí to Viktoria Žižkov), 5 minutes walk to VŠE
  • Hotel Vítkov **** www.hotel-vitkov.cz – 10 minutes by tram 5 and 9 (from Ohrada to Viktoria Žižkov), 5 minutes walk to VŠE
  • Hotel Ariston **** www.hotelaristonpatioprague.cz – 5 minutes walk to VŠE

There are many hotels in the city center, from which the university is accessible by walk (15–20 minutes) or by tram 5, 9, 15 and 26, as well as by subway (to Hlavní nádraží, line C – the red line).

Prague University of Economics and Business (VŠE)

http://www.vse.cz/english/

The Prague University of Economics and Business (VŠE) with its 14,000 students and a 67-year-old-history is the biggest public university of economics in the Czech Republic. The university is highly appraised both in the Czech Republic and abroad, is ranked by the Financial Times annually and has already been appraised for several years by the Eduniversal Ranking project as one of the best “business schools” in Central and Eastern Europe. VŠE is certified with the “ECTS label” and “DS Label” by the European Commission thanks to implementation of the ECTS credit system. The university currently cooperates with more than 250 partner universities on four different continents and with key players from the private sector in the Czech Republic. VŠE participates in several international networks, such as CEMS and PIM, and is a member of PRME initiative. Many significant Czech and foreign economists have obtained the university’s honoris causa title; these include, for instance, Nobel Prize winners Prof. Robert A. Mundell, Prof. Milton Friedman, or Prof. Gary S. Becker. Two Presidents of the Czech Republic, several prime ministers and many prominent Czech economists are alumni of the Prague University of Economics and Business.

Faculty of International Relations (FIR)

http://fir.vse.cz

The Faculty of International Relations (FIR) is one of the largest faculties at the Prague University of Economics and Business. There are two main directions in both teaching and research: International Business and International Politics and Diplomacy. Other programs, focusing on Business and Law, International Politics and Diplomacy or Tourism also play an inevitable role. The key distinctive feature of FIR is high level of internationalization at all stages with strong emphasis on language knowledge of students.  FIR is the first faculty in the Czech Republic that has achieved accreditation of a study program by EFMD. Two master programs in International Business have been awarded with the EFMD Accredited label for the period of 5 years.

Faculty of Business Administration (FBA)

http://fba.vse.cz/

The Faculty of Business Administration of the Prague University of Economics and Business is among the most respected schools in the Central and Eastern Europe in the field of management. There are approximately 3,000 full-time students at the FBA. The School has the prestigious international EQUIS accreditation and its programmes are regularly placed in the Financial Times global business school rankings. Also the FBA´s MBA program is regularly placed as one of the top MBA programmes in Eastern Europe in the Eduniversal Best Masters & MBA’s ranking. FBA’s educational and research activities are intensively linked to the business sector based on partnership with over 100 companies, including BD Advisory, Unilever, PPL, APOGEO, Nestlé, Hilti, Plzeňský Prazdroj, Škoda Auto, Albert, Aspironix, Coca-Cola HBC, FINEP, Henkel, Hopi, L’Oréal, Procter & Gamble, Red Bull GmbH, and others.

Bratislava University of Economics and Business (UEBA)

http://euba.sk/?lang=en

The University of Economics in Bratislava (EUBA) is a leading public university in Slovakia with the largest education market share in the field of economics, business and management. EUBA is the first university in Slovakia that has achieved accreditation by the AACSB. It has extensive experience in the field of education and research. EUBA has more than 10 000 students at its 7 faculties. EUBA offers 61 study programs, more than 150 individual courses delivered in English, German and French and 15 international double and joint degree programs. Over 80 % of EUBA academic staffs hold a PhD. EUBA staff has been involved in several international projects supported by LLP, FP6, FP7, COST, South East Europe Transnational Cooperation Programme, Structural Funds of the EU as well as by EU programmes, H2020 and/or Erasmus+ including. EUBA cooperates with its international partners from the EU member states and with universities around the world (Brazil, Chile, Peru, Mexico, China, Japan, Indonesia, Vietnam, Malaysia, Thailand, etc.).

Faculty of Commerce (FC)

https://of.euba.sk/en/

The Faculty of Commerce has had a long and firm place among other higher education institutions in Slovakia which offer economics education. The Faculty has been devoted to trade-related disciplines (marketing, international business, tourism, business law). The Faculty offers study programs at all levels of the university education as well as double degree program. Each year almost 1.200 students study at the faculty. It has more than 20.000 alumnies among which are guvernors of the Slovak National Bank, ministers, prime ministers, succesfull managers, and entrepreneurs. Internationalization of educational and research activities is one of the TOP10 faculty priorities. The Faculty cooperates with partner universities located mainly in Europe and Asia and with more than 70 national and/or international companies.