Past Conferences – 26th International Joint Conference: Central and Eastern Europe in the Changing Business Environment – Prague University of Economics and Business

2026

The 26^th International Joint Conference: Central and Eastern Europe in the Changing Business Environment

was organized by the Faculty of Commerce, Bratislava University of Economics and Business, 21 – 22 May 2026.

Keynote speeches

- Mikuláš Prokop, Freelance SEO Consultant: From SEO to GEO: How Kickresume Dominates AI-Generated Answers (Case Study)
- Alexander William Kunzelmann, United Nations Commission on International Trade Law: Electronic Commerce with the Focus on Documents MLEC and MLETR
- Pavol Štuller, Managing Director Central and Eastern Europe, Amentum (www.amentum.com): Current Challenges in Management of Human Resources as the Key Factor for Energy Transition in Europe

2025

The 25^th International Joint Conference: Central and Eastern Europe in the Changing Business Environment

is organized by the Faculty of International Relations and Faculty of Business Administration, Prague University of Economics and Business, 22 – 23 May, 2025.

Keynote speeches

- Tomáš Prouza, President at the Confederation of Commerce and Tourism of the Czech Republic. Vicepresident of the Czech Chamber of Commerce and of EuroCommerce. Future of Retail: Addressing Five Key Challenges
- Graeme Murray, Sustainable Marketing Communications Strategist and Marketing Lecturer. Bridging the gap by bringing marketing and sustainability closer together
- Magdalena Štípková, Advisory and Development Director, MindPlexic Technologies. Challenges and Future of Human Resources in the CEE Region

Pleanary session

Research Workshop

Welcome evening

Conference Sessions

2024

The 24^rd International Joint Conference: Central and Eastern Europe in the Changing Business Environment

was organized by the Faculty of Commerce, University of Economics in Bratislava, 23 – 24 May, 2024.

Keynote speeches

- Ota Šimák, director of the Czech Ministry of Industry and Trade’s Department of Trade Policy and International Economic Organizations
  Security Aspects of Trade Policy
- Juraj Polerecký, Enterprise Segment Marketing Lead at Microsoft Central and Eastern Europe, Middle East and Africa
  Unleashing the Potential of Artificial Intelligence with Copilot
- Romana Olexová, CMO at SmartGuide
  AI-driven Personalized Recommendation for Travelers Contributing to Sustainable Tourism in Hotspot Destinations

2023

The 23^rd International Joint Conference: Central and Eastern Europe in the Changing Business Environment

was organized by the Faculty of International Relations and Faculty of Business Administration, Prague University of Economics and Business, 18 – 19 May, 2023.

Keynote speeches

Petr Janeba, Head of International Sales Škoda Auto a.s.: Current challenges of European Automotive Industry
Vítězslav Klement, Social Media Skillhead, GroupM: AI-powered Communication: Driving Innovation in the Business World
Barbora Družbacká, International Logistics Coordinator, Infinity Forwarding: How COVID-19 and the war in Ukraine impacted shipping and trading with China and Asia and what can be expected in the future?

2022

The 22^nd International Joint Conference: Central and Eastern Europe in the Changing Business Environment was organized by the Faculty of Commerce, University of Economics in Bratislava, 19 – 20 May, 2022.

Keynote speeches

Kristína Pomothy, Organisational Psychologist, Co-founder Under the Apple Tree, kristinapomothy.com: Flexibility and Organisational Life: What has the Pandemic Taught us about the Optimal Work Experience?

Martin Záklasník, former Chairman of the Board of Directors of E.ON: Business Leadership Challenges in the Current Turbulent Times
Igor Třeslín, CEO of startup Storyous: Transformation and Digitization of the Gastronomic Industry in the CEE after the Covid-19 Pandemic
Beáta Liščíková, CEO of Floril confectionery, market leader of Slovakia: Business Strategies Changes in the Hospitality Field. Affected by the Pandemic Crisis in Slovakia.

2021

The 21st International Joint Conference: Central and Eastern Europe in the Changing Business Environment was organized online by the Faculty of International Relations and Faculty of Business Administration, Prague University of Economics and Business, 20 – 21 May, 2021.

Keynote speeches

Pavol Štuller, CEO at Javys a.s.: From Management to Leadership and Back – (Un)Expected Challenges
Ivan Láska, Manager of National project Forecasting Labour Market Needs in Slovakia at Trexima Bratislava: Labour Market and Economy in the Light of the Pandemic
Jana Vlčková, Professor at Prague University of Economics and Business: Global Value Chains in the Times of COVID-19

2020

The 20th International Joint Conference: Central and Eastern Europe in the Changing Business Environment was organized online by the Faculty of Commerce, University of Economics in Bratislava on October 26 – 27, 2020.

Keynote speeches

Mikuláš Pýcha, Deputy Director of Strategic Planning Department, Export Guarantee and Insurance Corporation: The Role of Czech Export Support During the Time of Coronavirus
Michaela Královičová, CEO, Infinity Standard, a. s.: Doing Global Business in the Times of COVID-19: Real Experience and Insights
Juraj Kučera, SME business consultant, Centire, s. r. o.: Digital Transformation in Business Processes of Slovak SMEs as a Post-Pandemic Opportunity for Stability and Growth

2019

The 19th International Joint Conference: Central and Eastern Europe in the Changing Business Environment was held in Prague on May 23 – 24, 2019.

Keynote speeches

Tereza Šimečková, Chairwoman of the Board, Nielsen Admosphere, a.s.: TV market is changing: Current trends in (not only) TV audience measurement.
Jiří Mlynář, Energy Sector and Finance Professional, E.ON Czech Republic: Energy trends in the Central and Eastern Europe.
Ivan Láska, TREXIMA Bratislava, spol. s r.o.: Structural changes on labour market and what the future will be like.

2018

The 18th International Joint Conference: Central and Eastern Europe in the Changing Business Environment was held in Bratislava on May 24 – 25, 2018.

Keynote Speeches

Miroslav Hošek, President & CEO, AFP advanced food products LLC.: Big Data: Good Servant or Wicked Master?
Martin Volek, CEO, Volis International and Google Partners Trainer: 5 Digital Marketing Trends in the Changing Business Environment in 2018.
Hendrik Bremer, Member of the Board, zltymelon.sk: FinTech Trends, Crowfunding and the Examples of Zlty Melon P2P Lending.

2017

The 17th International Joint Conference: Central and Eastern Europe in the Changing Business Environment was held in Prague on May 25 – 26, 2017.

Keynote speeches

Jan Brožík, Executive Finance Director of ČEZ Group, Czech Republic: Power Production – From Stable Business to Big Unknown via Regulation and Technology Progress
Miroslav Lukeš, General Manager of Mastercard for the Czech Republic, Slovakia and Austria: Fast Forward to Innovative Payments and Fintech in Eastern Europe.

2016

The 16th International Joint Conference: Central and Eastern Europe in the Changing Business Environment was held in Bratislava and in Prague on May 26 – 27, 2016.

Keynote speeches

Pavel Sobíšek, Chief economist of UniCredit Bank Czech Republic and Slovakia, a.s.: What are financial markets signalling to the economy?
Petra Průšová, Managing Director of Millward Brown for Central Europe responsible for Czech & Slovak Republic, Hungary, Croatia: Facing Consumer Challenge.
Pavol Minár, Head of Strategy at Istropolitana Ogilvy, Strategic Director at Zaraguza Digital CZ, Ph.D. student at FMK UCM in Trnava, Slovakia: Changes in contemporary advertising as an expression of the recent paradigmatic changes in economy and culture.

2015

The 15th International Joint Conference: Central and Eastern Europe in the Changing Business Environment was held in Prague and in Bratislava on May 28 – 29, 2015.