Conference Proceedings 2026

26th International Joint Conference Central and Eastern Europe in the Changing Business Environment: Proceedings

https://doi.org/10.18267/pr.2026.vol.2587.0

Fulltext: PDF

 

Published by: Prague University of Economics and Business, Oeconomica Publishing House

Year of publication: 2026

Online publication date: 20 May 2026

Copyright: Authors of the papers

 

ISBN 978-80-245-2587-7

ISSN 2453-6113

 

Pages: 466

 

Suggested citation:

Last Name, N. 2026. Title of the paper. In: 26th International Joint Conference Central and Eastern Europe in the Changing Business Environment: Proceedings. Praha: Oeconomica
Publishing House, 2026. pp. xxx-xxx, ISBN 978-80-245-2587-7. https://doi.org/10.18267/pr.2026.vol.2587.xx

 

 

Table of Contents

How Does Green Trade Openness Affect Carbon Productivity in Central and Eastern Europe?

Busra AGAN CELIK

Pages 8-21


Seizing the Reconstruction Dividend: Strategic Pathways for Slovakia in Ukraine’s (Post)War Economy

Vladyslav BATO – Miguel VARELA – Ján HRINKO – Elena KAŠŤÁKOVÁ – Rui CALDEIRA

Pages 22-37


Central And Eastern European Companies in Africa. The Case of Hungarian Businesses

Gergely BUDA

Pages 38-52


Forecasting of Tourism Demand in Central and Eastern Europe: ARIMAX with Fourier Seasonality and Deep Learning Benchmarks

Serdar CELIK

Pages 53-65


Why Financiers Are the Foundation of EU Corporate Accountability: The Role of Sustainable Finance Rules in Motivating Firms’ Environmental Impact Disclosure

Lisa A. CHASE – Céline IDIL

Pages 66-79


Limited Effects of Sustainability Education on Students’ Sustainable Consumption: A Re-test Study

Katarína CHOMOVÁ – Dagmar KLEPOCHOVÁ – Marína KORČOKOVÁ

Pages 80-90


Risks of AI-Assisted Forecasted Inputs in Discounted Cash Flow Valuation: Reproducibility and Transparency

Romana ČIŽINSKÁ – Pavel NESET

Pages 91-100


Tax Competitiveness and Diversity in Tax Incentives for Innovation: Categorization of EU Countries

Eleonóra DEMEOVÁ – Ján HUŇADY

Pages 101-111


 

The Use of AI in International Transport and Logistics as a Tool for Creating Added Value for the Customer

Alena DONOVALOVÁ – Lucia KHÚLOVÁ

Pages 112-121


From Artificial Intelligence to Rational Intelligence: How Algorithmic Rationality Reshapes Consumer Decision-Making

Kutlu ERGÜN

Pages 122-132


From Entry to Continuity: Evolving Motives of Shared Service and Business Centers in Slovakia and Poland

Sonia FERENCIKOVA – Dagmar VÁLEKOVÁ

Pages 133-141


Current Trends and Future Directions in Sustainable Tourism Efficiency: A Bibliometric Mapping Study

Diana GOMBITOVÁ

Pages 142-153


Dynamics of Regional Governance and Economic Resource Allocation

Khatira HUSEYNOVA

Pages 154-161


Agricultural Production Peculiarities of the EU and MERCOSUR – Production Functions Issues

Oksana KIFORENKO

Pages 162-175


The Position of the Circular Economy in the European Union: A Comparative Analysis of Member States

Silvia KLIŽANOVÁ – Elena KAŠŤÁKOVÁ

Pages 176-188


Research and Modelling of the Google AdSense Business Tool in the Context of Selected Website Metrics Using a Machine Learning Approach

Silvia KOMARA – Marián ČVIRIK– Martin KUCHTA

Pages 189-200


Institutional Governance Regimes and Firm-Level ESG Risk in Europe

Irsida KOPLIKU

Pages 201-211


Young Consumers’ Willingness to Pay for Environmentally Friendly Products: A Multi Category Analysis

Natalia KOZIK-KOŁODZIEJ – Małgorzata JAROSSOVÁ – Bartłomiej KABAJA

Pages 212-220


Growth Dynamics of Accommodation Platforms in V4 countries

Andrej LABANCZ – Adriana FERANCOVÁ

Pages 221-233


Taxation for Sustainable Economic Growth: Balancing Fiscal Regulation and Knowledge Advancement

Oana-Ramona LOBONT – Andreea-Florentina CRĂCIUN – Alesia LOBONT – Sorana VĂTAVU – Ana-Cristina NICOLESCU

Pages 234-252


Socio-Psychological and Economic Factors Affecting the Educational Behaviors of Young People (18-25 Years Old)

Rashad MAHARRAMOV – Aygun NOVRUZOVA – Gulnara HUSEYNOVA – Turana JABBAROVA – Aynur ALISHLI – Mónika GARAI-FODOR

Pages 253-266


The Tourist as a Consumer: Purchasing Behavior Patterns in the Age of Artificial Intelligence

Anna Katarzyna MAZUREK-KUSIAK

Pages 267-278


Is the Market Blind to Data? An Empirical Study of Valuation Multiples in Latvia

Ritvars MĒTRA

Pages 279-289


Financial Knowledge and Behaviour Across European Regions: Evidence from Visegrád Countries

Monika MUCSKOVA – Peter MICAK

Pages 290-300


Trade Cooperation Between Slovakia and GCC Countries: Development and Opportunities

Dominik NOVÁK – Elena KAŠŤÁKOVÁ

Pages 301-310


Spa Enterprises in Rural and Urban Settings: Evidence from Slovakia

Lenka PEKAROVIČOVÁ – Martin SCHMIDT

Pages 311-322


Exploring Ethical Challenges in Metaverse Tourism: Comparative Analysis of UNESCO Sites in Germany and Romania 

Anton-Liviu PETRICA

Pages 323-337


The Video Game Industry in the EU: Business Model and International Taxation in The CEE Region

Rían Elizabeth RAGNARSSON

Pages 338-345


Trade Relations Between the Visegrad Group (V4) and New Zealand

Patrícia SAJKOVÁ – Elena KAŠŤÁKOVÁ

Pages 346-356


Career Expectations of Generation Z in the Czech Republic: Implications for Marketing, HR Management, and Corporate Strategy

Radek TAHAL

Pages 357-368


Seasonal Work as a Specific Legal Institute of the Slovak Labour Code and Its Relevance for the Tourism Sector

Eva TINÁKOVÁ – Hana MAGUROVÁ

Pages 369-378


Economic and Structural Position of Cultural Tourism Services in Slovakia: Evidence from the Tourism Satellite Account (2013–2023)

Lucia UDERIANOVÁ

Pages 379-388


Sustainable Development for Economic Growth and Investment Attractiveness: CEE vs. Western Europe

Sorana VATAVU – Dumitrita GIRLA – Cristina CRISTE – Oana-Ramona LOBONT

Pages 389-406


Supplier Concentration and Strategic Import Dependence: Evidence from Slovakia 

Viktória VÖRÖSOVÁ

Pages 407-419


The Impact of Financial Constraints on Total Factor Productivity: Evidence from Slovak SMEs 

František VRÁB

Pages 420-427


A Pragmatic Taxonomy of Dark Patterns in E-commerce Interfaces: Evidence from a Pilot Between-Subjects Study

Štefan ŽÁK – Mária HASPROVÁ

Pages 428-439


Authenticity and Credibility in Brands’ Digital Communication: A Comparative Analysis of User-Generated Content (UGC) and Influencer-Generated Content

Filip ŽIAK – Barbara LENICKÁ

Pages 440-450


Assessing Uganda’s Trade with the European Union: Trade Intensity, Export Structure, and Comparative Advantages

Ľubica ZUBAĽOVÁ – Natália KABÁTOVÁ

Pages 451-465