Conference proceedings 2022
19 – 20 May 2022, Bratislava
Table of Contents
Ethnocentric Tendencies of Consumer Behaviour and its Influence on the Perception of Private Labels
Marián Čvirik
Pages 1-9
Business Management Challenges of Companies in Europe during COVID-19 Period of 2019-2021
Rober Dygas
Pages 10-19
Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour
Róbert Hula
Pages 20-33
The Need for More and Better Implementation of Sustainability in the Marketing Curriculum
Katarina Chomová
Pages 34-44
Petra Kašparová
Pages 45-54
The Born Global Phenomenon – Case Study from Slovakia
Daniel Krajčík
Pages 55-66
The UN Global Compact: A New Perspective – The Dynamic Cyclical Spiral Evolutionary Model
Tomáš Kristek
Pages 67-77
Financing Long-Term Care in Germany and Slovakia
Gerda Schmahl
Pages 78-88
Digital Nomadism – Implemented Policies
Darina Svobodová
Pages 89-97
Level of Enterprise Risk Management in SMEs – Case study Czech Republic
Lenka Syrová
Pages 98-106
Green Hydrogen Production in Slovakia as Part of the Circular Economy
Pavol Štuller – Peter Drábik – Dominika Vernerová
Pages 107-118
Michal Vávra
Pages 119-132
Legal Aspects of Operating E-shops in the Slovak Republic
Štefan Žák – Mária Hasprová
Pages 133-141
Revision of Social Costs of Gambling in the Czech Republic
Jakub Žofčák – Josef Šíma
Pages 142-156
- Publisher: Prague University of Economics and Business Oeconomica Publishing house
- nám. W. Churchilla 1938/4 130 67 Praha 3 Czech Republic
