Proceedings 2022
Proceedings from the 22nd annual conference can be downloaded HERE.
Articles
1. Ethnocentric Tendencies of Consumer Behaviour and its Influence on the Perception of Private Labels
Marián Čvirik
PDF – DOI: 10.18267/pr.2022.kre.2454.1
2. Business Management Challenges of Companies in Europe during COVID-19 Period of 2019-2021
Robert Dygas
PDF – DOI: 10.18267/pr.2022.kre.2454.2
3. Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour
Róbert Hula
PDF – DOI: 10.18267/pr.2022.kre.2454.3
4. The Need for More and Better Implementation of Sustainability in the Marketing Curriculum
Katarina Chomová
PDF – DOI: 10.18267/pr.2022.kre.2454.4
5. Comparison of the Use of Decision-Making Methods in Czech Companies as a Result of the Covid-19 Pandemic
Petra Kašparová
PDF – DOI: 10.18267/pr.2022.kre.2454.5
6. The Born Global Phenomenon – Case Study from Slovakia
Daniel Krajčík
PDF – DOI: 10.18267/pr.2022.kre.2454.6
7. The UN Global Compact: A New Perspective the Dynamic Cyclical Spiral Evolutionary Model
Tomáš Kristek
PDF – DOI: 10.18267/pr.2022.kre.2454.7
8. Financing Long-Term Care in Germany and Slovakia
Gerda Schmahl
PDF – DOI: 10.18267/pr.2022.kre.2454.8
9. Digital Nomadism – Implemented Policies
Darina Svobodová
PDF – DOI: 10.18267/pr.2022.kre.2454.9
10. Level of Enterprise Risk Management in SMEs Case study Czech Republic
Lenka Syrová
PDF – DOI: 10.18267/pr.2022.kre.2454.10
11. Green Hydrogen Production in Slovakia as Part of the Circular Economy
Pavol Štuller – Peter Drábik – Dominika Vernerová
PDF – DOI: 10.18267/pr.2022.kre.2454.11
12. The Attractiveness of Weekend Housing and Holiday Cottages as a Trend in Slovakia and Surrounding Countries Impacts Real Estate Markets
Michal Vávra
PDF – DOI: 10.18267/pr.2022.kre.2454.12
13. Legal Aspects of Operating E-shops in the Slovak Republic
Štefan Žák – Mária Hasprová
PDF – DOI: 10.18267/pr.2022.kre.2454.13
14. Revision of Social Costs of Gambling in the Czech Republic
Jakub Žofčák – Josef Šíma
PDF – DOI: 10.18267/pr.2022.kre.2454.14