Proceedings 2022

Proceedings from the 22nd annual conference can be downloaded HERE.


Articles

1. Ethnocentric Tendencies of Consumer Behaviour and its Influence on the Perception of Private Labels

Marián Čvirik

PDF – DOI: 10.18267/pr.2022.kre.2454.1

2. Business Management Challenges of Companies in Europe during COVID-19 Period of 2019-2021

Robert Dygas

PDF – DOI: 10.18267/pr.2022.kre.2454.2

3. Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour

Róbert Hula

PDF – DOI: 10.18267/pr.2022.kre.2454.3

4. The Need for More and Better Implementation of Sustainability in the Marketing Curriculum

Katarina Chomová

PDF – DOI: 10.18267/pr.2022.kre.2454.4

5. Comparison of the Use of Decision-Making Methods in Czech Companies as a Result of the Covid-19 Pandemic

Petra Kašparová

PDF – DOI: 10.18267/pr.2022.kre.2454.5

6. The Born Global Phenomenon – Case Study from Slovakia

Daniel Krajčík

PDF – DOI: 10.18267/pr.2022.kre.2454.6

7. The UN Global Compact: A New Perspective the Dynamic Cyclical Spiral Evolutionary Model

Tomáš Kristek

PDF – DOI: 10.18267/pr.2022.kre.2454.7

8. Financing Long-Term Care in Germany and Slovakia

Gerda Schmahl

PDF – DOI: 10.18267/pr.2022.kre.2454.8

9. Digital Nomadism – Implemented Policies

Darina Svobodová

PDF – DOI: 10.18267/pr.2022.kre.2454.9

10. Level of Enterprise Risk Management in SMEs Case study Czech Republic

Lenka Syrová

PDF – DOI: 10.18267/pr.2022.kre.2454.10

11. Green Hydrogen Production in Slovakia as Part of the Circular Economy

Pavol Štuller – Peter Drábik – Dominika Vernerová

PDF – DOI: 10.18267/pr.2022.kre.2454.11

12. The Attractiveness of Weekend Housing and Holiday Cottages as a Trend in Slovakia and Surrounding Countries Impacts Real Estate Markets

Michal Vávra

PDF – DOI: 10.18267/pr.2022.kre.2454.12

13. Legal Aspects of Operating E-shops in the Slovak Republic

Štefan Žák – Mária Hasprová

PDF – DOI: 10.18267/pr.2022.kre.2454.13

14. Revision of Social Costs of Gambling in the Czech Republic

Jakub Žofčák – Josef Šíma

PDF – DOI: 10.18267/pr.2022.kre.2454.14