Proceedings 2022

Proceedings from the 22nd annual conference can be downloaded HERE.


1. Ethnocentric Tendencies of Consumer Behaviour and its Influence on the Perception of Private Labels

Marián Čvirik

PDF – DOI: 10.18267/pr.2022.kre.2454.1

2. Business Management Challenges of Companies in Europe during COVID-19 Period of 2019-2021

Robert Dygas

PDF – DOI: 10.18267/pr.2022.kre.2454.2

3. Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour

Róbert Hula

PDF – DOI: 10.18267/pr.2022.kre.2454.3

4. The Need for More and Better Implementation of Sustainability in the Marketing Curriculum

Katarina Chomová

PDF – DOI: 10.18267/pr.2022.kre.2454.4

5. Comparison of the Use of Decision-Making Methods in Czech Companies as a Result of the Covid-19 Pandemic

Petra Kašparová

PDF – DOI: 10.18267/pr.2022.kre.2454.5

6. The Born Global Phenomenon – Case Study from Slovakia

Daniel Krajčík

PDF – DOI: 10.18267/pr.2022.kre.2454.6

7. The UN Global Compact: A New Perspective the Dynamic Cyclical Spiral Evolutionary Model

Tomáš Kristek

PDF – DOI: 10.18267/pr.2022.kre.2454.7

8. Financing Long-Term Care in Germany and Slovakia

Gerda Schmahl

PDF – DOI: 10.18267/pr.2022.kre.2454.8

9. Digital Nomadism – Implemented Policies

Darina Svobodová

PDF – DOI: 10.18267/pr.2022.kre.2454.9

10. Level of Enterprise Risk Management in SMEs Case study Czech Republic

Lenka Syrová

PDF – DOI: 10.18267/pr.2022.kre.2454.10

11. Green Hydrogen Production in Slovakia as Part of the Circular Economy

Pavol Štuller – Peter Drábik – Dominika Vernerová

PDF – DOI: 10.18267/pr.2022.kre.2454.11

12. The Attractiveness of Weekend Housing and Holiday Cottages as a Trend in Slovakia and Surrounding Countries Impacts Real Estate Markets

Michal Vávra

PDF – DOI: 10.18267/pr.2022.kre.2454.12

13. Legal Aspects of Operating E-shops in the Slovak Republic

Štefan Žák – Mária Hasprová

PDF – DOI: 10.18267/pr.2022.kre.2454.13

14. Revision of Social Costs of Gambling in the Czech Republic

Jakub Žofčák – Josef Šíma

PDF – DOI: 10.18267/pr.2022.kre.2454.14