The Born Global Phenomenon – Case Study from Slovakia
The traditional theory of international trade suggests that companies will first establish a strong domestic market and only expand abroad in the later stages of their life cycle. This is in line with the so–called Uppsalamodel, whose basic idea is that sales and success abroad requires an understanding of the previously unknown environmentand adaptation to it. However, this view is called into question by research, which shows that some companies internationalize very quickly (in some cases immediately) –they are so–called “born–globals”. The existence of companies that sell a substantialpart of their production abroad immediately or within a few years of its establishment is therefore a theoretical challenge. The aim of our article is to examine the concept of born–global companies from a theoretical point of view and to demonstrate the functioning of such companies in the Slovak environment on the case study in communication industry.Using the method of a case study, the origin and development of the Slovak company Slido is described, focusing on the typical features of BGC. After subsequent analysis and comparison, it can be stated that the company Slido meets all the characteristics of the so–called born–global company.
Upsalla model, Internalization theory, Born global companies
Cite this paper
Krajčík, D. (2022). The Born Global Phenomenon – Case Study from Slovakia. In: 22nd International Joint Conference Central and Eastern Europe in the Changing Business Environment. Proceedings. Oeconomica Publishing House, Praha. https://doi.org/0.18267/pr.2022.kre.2454.6