The Climate-Conscious Generation: The Influence of Sustainability Education and Influencers on Generation Z’s Climate Responsibility
Katarína CHOMOVÁ – Janka KOPANIČOVÁ – Dagmar KLEPOCHOVÁ – Marína KORČOKOVÁ
https://doi.org/10.53465/CEECBE.2025.9788022552257.144-154
Abstract: This study examines how prior education and influencers impact sustainability awareness among Generation Z in Slovakia. Generation Z is crucial to shaping trends around renewable energy, sustainable fashion, and responsible consumption. Their purchasing decisions are influenced by various factors. While previous research has highlighted the role of education and influencers in fostering socially responsible behaviors, few studies focus specifically on this topic. A survey among 412 respondents was conducted to explore the relationship between education, influencer impact, and the adoption of a sustainable lifestyle. The results show that mainly influencers significantly affect responsible awareness of environmental and social issues. These findings offer valuable information for policymakers, educators, and marketers on how to effectively leverage education and influencers to promote sustainability in Slovakia.
Keywords: Sustainability, Generation Z, Influencers, Prior Education
JEL Classification codes: M31, Q56, I25
Fulltext: PDF
Published by: Vydavateľstvo EKONÓM, Bratislava University of Economics and Business
Year of publication: 2025
Online publication date: 16 May 2025
Copyright: Author/s of the paper
ISBN 978-80-225-5225-7
ISSN 2453-6113
Pages: 144-154