The Attitude of Generation Z Consumers towards Nutritional Supplements: Cognitive Aspects
Kristína DÚBRAVSKÁ
https://doi.org/10.53465/CEECBE.2025.9788022552257.116-125
Abstract: The paper focuses on the segment of dietary supplements and Generation Z’s attitudes toward them, with an emphasis on the cognitive aspect. The objective of the presented article is to examine the current attitudes and perceptions of dietary supplements among Gen Z in Slovakia, specifically emphasizing the cognitive dimension. The study is supported by primary research involving 188 Gen Z respondents from Slovakia. The methodology employs an exploratory approach using descriptive statistics. To identify latent factors, exploratory factor analysis is utilized, with an evaluation of the applicability and quality of its outputs. The findings indicate a generally high level of cognitive engagement in attitudes, suggesting good awareness of dietary supplements within the studied cohort. Typologically, offline communication emerges as the most trusted source of information for this cohort in the given area.
Keywords: Nutritional Supplements, Attitude, Generation Z, Cognitive Aspects
JEL Classification codes: D91; M31
Fulltext: PDF
Published by: Vydavateľstvo EKONÓM, Bratislava University of Economics and Business
Year of publication: 2025
Online publication date: 16 May 2025
Copyright: Author/s of the paper
ISBN 978-80-225-5225-7
ISSN 2453-6113
Pages: 116-125