International Marketing Strategies of Agri-Food Business (Case of Slovak Companies)
Nataliia PARKHOMENKO – Lucia VILCEKOVA
https://doi.org/10.53465/CEECBE.2025.9788022552257.235-249
Abstract: The research studies the international marketing strategies of agri-food companies engaged in export. The aim of the study is to form a methodological basis for the selection of an international marketing strategy for the export of an agri-industrial company. The main research method of study is content analysis. The paper provides an example of Slovak agri-food companies engaged in the export of their own brands. The results of the study show that for agri-food companies, the most productive type of strategy is the strategy of growth and support of their own trademark. The developed model for substantiating the selection of an international marketing strategy of an agri-food company can serve as a tool for market penetration or adaptation, as it allows for step-by-step adjustments to the developed sales strategy of behavior in foreign markets in accordance with changes in the market situation.
Keywords: Consumer Marketing, International Marketing Strategy, Brand, Agribusiness, Agricultural Exports
JEL Classification codes: M31, Q13, Q17
Fulltext: PDF
Published by: Vydavateľstvo EKONÓM, Bratislava University of Economics and Business
Year of publication: 2025
Online publication date: 16 May 2025
Copyright: Author/s of the paper
ISBN 978-80-225-5225-7
ISSN 2453-6113
Pages 235 – 249