How to Increase the Attendance of Young Czechs in Classical Music Events: A Qualitative Study
Laura TAMÁŠIOVÁ – Miroslav KARLÍČEK – Marie VÍTOVÁ DUŠKOVÁ
https://doi.org/10.53465/CEECBE.2025.9788022552257.340-350
Abstract: This study explores the barriers to participation in classical music events among young Czechs. It aims to identify factors influencing attendance and provide recommendations for increasing engagement among this demographic. The research employs in-depth interviews with ten young Czechs. Findings reveal that young Czechs discover music through digital channels, preferring a wide range of genres that fit different occasions in their everyday life. The motivation for attending music events is the pursuit of unique experiences. Classical music is appreciated for its relaxing qualities and ability to increase concentration. Social media play a pivotal role in shaping attendance decisions. The study suggests that blending classical music with contemporary genres may enhance its relevance and attract younger audiences.
Keywords: Young Czechs, Classical Music, Attendance, Barriers, Engagement Strategies
JEL Classification codes: M3
Fulltext: PDF
Published by: Vydavateľstvo EKONÓM, Bratislava University of Economics and Business
Year of publication: 2025
Online publication date: 16 May 2025
Copyright: Author/s of the paper
ISBN 978-80-225-5225-7
ISSN 2453-6113
Pages 340 – 350