Gender Balance in Banking: Insights from a Case Study in the Czech Republic
Bianka ŽÁKOVÁ – Zuzana KŘEČKOVÁ KROUPOVÁ – Kateřina GAJDOŠÍKOVÁ
https://doi.org/10.53465/CEECBE.2025.9788022552257.385-399
Abstract: The creation of an inclusive work environment has been one of the challenges addressed for the past decade when gender equality was at the forefront. Even though numerous initiatives have been communicated, parity has not been reached yet. A comparative analysis examines Corporate Social Responsibility (CSR) activities and Environment, Social, and Governance (ESG) initiatives employed by the most well-established banks in the Czech Republic (CZ). Further, a qualitative descriptive single-case study of MONETA Money Bank, a.s. (MMB) complements the empirical study, allowing for a more profound examination of MMB strategies to eliminate equity disparities. The case study provides deeper insights based on 27 semi-structured interviews with company stakeholders of several layers. The research findings from the case study identify the most essential components for addressing equity disparities. Recommendations are discussed, along with proposed managerial implications.
Keywords: Gender Equity, CSR, ESG, Banking Sector
JEL Classification codes: J16, M14
Fulltext: PDF
Published by: Vydavateľstvo EKONÓM, Bratislava University of Economics and Business
Year of publication: 2025
Online publication date: 16 May 2025
Copyright: Author/s of the paper
ISBN 978-80-225-5225-7
ISSN 2453-6113
Pages 385 – 399