Greenwashing knowledge as a determinant of consumer engagement in greenwashed word of mouth
Małgorzata Budzanowska-Drzewiecka – Anita Proszowska Abstract With the growth of green marketing, greenwashing practices have emerged. These practices cause green scepticism among consumers, who may share information on these misleading pro-environmental marketing practices with others. Such informal communication has been called greenwashed word of mouth (WOM). The study extends the understanding of greenwashed WOM by […]