Lenka PEKAROVIČOVÁ – Viera KUBIČKOVÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.264-272 Abstract: Spa tourism in Slovakia represents a significant component of the country´s tourism industry, attracting both domestic and international visitors thanks to its unique natural healing resources. This study aims to analyze the impact of selected socioeconomic factors-specifically the number of treated patients, life expectancy at birth, and […]
Matěj PEJSAR – Ľudmila NOVACKÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.250-263 Abstract: This paper aims to compare tourism policies and economic impact in selected countries of Central Europe (Austria, the Czech Republic, Germany, Hungary, Poland, and Slovakia), contributing to a discussion on tourism development and its role in economic potential as an important issue of national economies. This study […]
Nataliia PARKHOMENKO – Lucia VILCEKOVA https://doi.org/10.53465/CEECBE.2025.9788022552257.235-249 Abstract: The research studies the international marketing strategies of agri-food companies engaged in export. The aim of the study is to form a methodological basis for the selection of an international marketing strategy for the export of an agri-industrial company. The main research method of study is content […]
Juraj MIKUŠ – Anna PILKOVÁ – Yuliia FEDOROVA – Juliia PIDLISNA https://doi.org/10.53465/CEECBE.2025.9788022552257.224-234 Abstract: Emotional Intelligence (EI) is a critical skill that bridges the diversity of cultures and generations of entrepreneurs to achieve common goals. Project teams built on diversity have tremendous synergistic potential. The study aims to clarify the understanding of the main components […]
Kamila MATYSOVÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.214-223 Abstract: One of the goals of preparing university students at the Faculty of International Relations of the Prague University of Economics is to develop intercultural communication competencies and the ability to adapt to dynamically changing economic and political environments, with a special focus on cultural adaptation. To achieve these goals, elements […]
Mihaela LAZOVIĆ https://doi.org/10.53465/CEECBE.2025.9788022552257.197-213 Abstract: This paper examines the language of tourism and hospitality marketing in Serbia and Romania, focusing on the interplay between cultural identity and global influences. It analyses the use of anglicisms, regional features, and cultural references in marketing materials to uncover patterns shaping consumer behaviour and destination branding. By employing a […]
Diana KVASNOVÁ – Zuzana GAJDOŠÍKOVÁ – Radka MARČEKOVÁ – Kristína GABAJOVÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.185-196 Abstract: The rapid growth of urban tourism in Slovakia highlights the need for effective visitor management to ensure sustainability and resilience. This study examines the implementation of visitor management tools in Slovak urban destinations, focusing on their role in mitigating negative tourism […]
Janka KOPANIČOVÁ – Dagmar KLEPOCHOVÁ – Dana VOKOUNOVÁ – Marína KORČOKOVÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.170-184 Abstract: This study explores the evolution of sustainable consumption attitudes and behaviours over the past decade among Generations X and Y in Slovakia, focusing on waste management and packaging considerations. Utilising data collected over 11 years through four waves of qualitative and […]
Oksana KIFORENKO https://doi.org/10.53465/CEECBE.2025.9788022552257.155-169 Abstract: Building resilience to such an influential process as a war, that is the ability to adapt well to unexpected changes and events arising in the course of its going on, is a vital necessity for either a country’s survival or its rebuilding in the after-war period. International trade is one […]
Katarína CHOMOVÁ – Janka KOPANIČOVÁ – Dagmar KLEPOCHOVÁ – Marína KORČOKOVÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.144-154 Abstract: This study examines how prior education and influencers impact sustainability awareness among Generation Z in Slovakia. Generation Z is crucial to shaping trends around renewable energy, sustainable fashion, and responsible consumption. Their purchasing decisions are influenced by various factors. While previous […]
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