Author: Eva Křenková

Exploring the Impact of Socioeconomic Factors on the Consumption of Spa Services in Slovakia

Lenka PEKAROVIČOVÁ – Viera KUBIČKOVÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.264-272   Abstract: Spa tourism in Slovakia represents a significant component of the country´s tourism industry, attracting both domestic and international visitors thanks to its unique natural healing resources. This study aims to analyze the impact of selected socioeconomic factors-specifically the number of treated patients, life expectancy at birth, and […]

Tourism in Selected Countries of Central Europe: An Evaluation of Policies and Economic Impacts

Matěj PEJSAR – Ľudmila NOVACKÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.250-263   Abstract: This paper aims to compare tourism policies and economic impact in selected countries of Central Europe (Austria, the Czech Republic, Germany, Hungary, Poland, and Slovakia), contributing to a discussion on tourism development and its role in economic potential as an important issue of national economies. This study […]

International Marketing Strategies of Agri-Food Business (Case of Slovak Companies)

Nataliia PARKHOMENKO – Lucia VILCEKOVA https://doi.org/10.53465/CEECBE.2025.9788022552257.235-249   Abstract: The research studies the international marketing strategies of agri-food companies engaged in export. The aim of the study is to form a methodological basis for the selection of an international marketing strategy for the export of an agri-industrial company. The main research method of study is content […]

Emotional Intelligence in Sustainable Entrepreneurship: Bridging Generations and Cultures

Juraj MIKUŠ – Anna PILKOVÁ – Yuliia FEDOROVA – Juliia PIDLISNA https://doi.org/10.53465/CEECBE.2025.9788022552257.224-234   Abstract: Emotional Intelligence (EI) is a critical skill that bridges the diversity of cultures and generations of entrepreneurs to achieve common goals. Project teams built on diversity have tremendous synergistic potential. The study aims to clarify the understanding of the main components […]

Cultural Adaptability of Students at the Faculty of International Relations of the Prague University of Economics and Business

Kamila MATYSOVÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.214-223   Abstract: One of the goals of preparing university students at the Faculty of International Relations of the Prague University of Economics is to develop intercultural communication competencies and the ability to adapt to dynamically changing economic and political environments, with a special focus on cultural adaptation. To achieve these goals, elements […]

Linguistic Strategies in Tourism and Hospitality Marketing: A Comparative Study of Serbia and Romania

Mihaela LAZOVIĆ https://doi.org/10.53465/CEECBE.2025.9788022552257.197-213   Abstract: This paper examines the language of tourism and hospitality marketing in Serbia and Romania, focusing on the interplay between cultural identity and global influences. It analyses the use of anglicisms, regional features, and cultural references in marketing materials to uncover patterns shaping consumer behaviour and destination branding. By employing a […]

Visitor Management as a Strategy Increasing Resilience of Urban Destinations

Diana KVASNOVÁ – Zuzana GAJDOŠÍKOVÁ – Radka MARČEKOVÁ – Kristína GABAJOVÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.185-196   Abstract: The rapid growth of urban tourism in Slovakia highlights the need for effective visitor management to ensure sustainability and resilience. This study examines the implementation of visitor management tools in Slovak urban destinations, focusing on their role in mitigating negative tourism […]

Generational Shifts in Sustainable Consumption: A Longitudinal Study of Generations X and Y in Slovakia

Janka KOPANIČOVÁ – Dagmar KLEPOCHOVÁ – Dana VOKOUNOVÁ – Marína KORČOKOVÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.170-184   Abstract: This study explores the evolution of sustainable consumption attitudes and behaviours over the past decade among Generations X and Y in Slovakia, focusing on waste management and packaging considerations. Utilising data collected over 11 years through four waves of qualitative and […]

International Trade as a Component for a Country’s Resilience to War: Case Study – Ukraine

Oksana KIFORENKO https://doi.org/10.53465/CEECBE.2025.9788022552257.155-169   Abstract: Building resilience to such an influential process as a war, that is the ability to adapt well to unexpected changes and events arising in the course of its going on, is a vital necessity for either a country’s survival or its rebuilding in the after-war period. International trade is one […]

The Climate-Conscious Generation: The Influence of Sustainability Education and Influencers on Generation Z’s Climate Responsibility

Katarína CHOMOVÁ – Janka KOPANIČOVÁ – Dagmar KLEPOCHOVÁ – Marína KORČOKOVÁ https://doi.org/10.53465/CEECBE.2025.9788022552257.144-154   Abstract: This study examines how prior education and influencers impact sustainability awareness among Generation Z in Slovakia. Generation Z is crucial to shaping trends around renewable energy, sustainable fashion, and responsible consumption. Their purchasing decisions are influenced by various factors. While previous […]