Conference proceedings 2022

19 – 20 May 2022, Bratislava

Table of Contents

Ethnocentric Tendencies of Consumer Behaviour and its Influence on the Perception of Private Labels

Marián Čvirik

Pages 1-9


Business Management Challenges of Companies in Europe during COVID-19 Period of 2019-2021

Rober Dygas

Pages 10-19


Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour

Róbert Hula

Pages 20-33


The Need for More and Better Implementation of Sustainability in the Marketing Curriculum

Katarina Chomová

Pages 34-44


Comparison of the Use of Decision-Making Methods in Czech Companies as a Result of the Covid-19 Pandemic

Petra Kašparová

Pages 45-54


The Born Global Phenomenon – Case Study from Slovakia

Daniel Krajčík

Pages 55-66


The UN Global Compact: A New Perspective – The Dynamic Cyclical Spiral Evolutionary Model

Tomáš Kristek

Pages 67-77


Financing Long-Term Care in Germany and Slovakia

Gerda Schmahl

Pages 78-88


Digital Nomadism – Implemented Policies

Darina Svobodová

Pages 89-97


Level of Enterprise Risk Management in SMEs – Case study Czech Republic

Lenka Syrová

Pages 98-106


Green Hydrogen Production in Slovakia as Part of the Circular Economy 

Pavol Štuller – Peter Drábik – Dominika Vernerová

Pages 107-118


The Attractiveness of Weekend Housing and Holiday Cottages as a Trend in Slovakia and Surrounding Countries Impacts Real Estate Markets

Michal Vávra

Pages 119-132


Legal Aspects of Operating E-shops in the Slovak Republic

Štefan Žák – Mária Hasprová

Pages 133-141


Revision of Social Costs of Gambling in the Czech Republic

Jakub Žofčák – Josef Šíma

Pages 142-156

Publisher: Prague University of Economics and Business Oeconomica Publishing house
nám. W. Churchilla 1938/4 130 67 Praha 3 Czech Republic

Editor: Eva Křenková

Conference web page: http://ceeconference.vse.cz

ISBN 9788024524542

DOI: https://doi.org/10.18267/pr.2022.kre.2454.0

Oeconomica Publishing house
Prague University of Economics and Business

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