Conference proceedings 2023
18 – 19 May 2023, Praha
Table of Contents
Collaborative market-driving strategy in destination tourism: A systematic literature review
Herman Mahendra Abeykoon
Pages 10-24
Greenwashing knowledge as a determinant of consumer engagement in greenwashed word of mouth
Małgorzata Budzanowska-Drzewiecka – Anita Proszowska
Pages 25-39
Assessment of the Slovak business environment in the Doing Business Index
Adrián Čakanišin – Samuel Chlpek
Pages 40-52
Domestic versus foreign franchising gastronomic brand in the context of brand trust
Marián Čvirik – Monika Naďová Krošláková – Jozef Orgonáš – Peter Drábik
Pages 53-62
Vlad Diaconescu – Andreea-Fortuna Șchiopu
Pages 63-77
Robert Dygas
Pages 78-92
Reverse knowledge transfer – Case of Business Service Center in Slovakia
Sonia Ferenčíková – Dagmar Grachová
Pages 93-106
Impact of economic indicators of sustainable development of Slovak spas
Mária Halenárová – Jozef Gáll
Pages 107-116
Towards a more sustainable world – the UE efforts to establish more decent work conditions
Andżelika Kuźnar
Pages 117-132
Impact of gender performance on empathic leadership of employees
Sanja Gutić Martinčić
Pages 133-143
Importance of domestic tourism consumption and its connection to tourism employment
Anna Michálková – Martina Özoğlu
Pages 144-159
International diversification of business: The literature review
Mark Mishcheniuk
Pages 160-170
Application of natural language processing to enhance qualitative research used for marketing
Poj Netsiri – Marketa Lhotáková
Pages 171-180
Keehwan Park
Pages 181-191
Tomáš Imrich Profant
Pages 192-204
Eliza Przeździecka
Pages 205-212
Murat Sadiku – Luljeta Sadiku – Nimete Berisha
Pages 213-224
Magdolna Sass – Gabriella Tabajdi
Pages 225-235
Rail freight transport performance in the Central European region
Alexej Sato
Pages 236-247
Gabriela Strzelec
Pages 248-262
Tamás Szigetvári – Gábor Túry
Pages 263-277
Typology of generation Z in terms of the use of digital technologies
Dana Vokounová
Pages 278-289